AT&T Brings Consumers Closer to Their Favorite Musicians With Red Light Management

NASHVILLE, Tenn., Feb. 15, 2011 /PRNewswire/ -- AT&T* announced today that artist management company Red Light Management has launched its 2D mobile barcode program to offer music lovers new ways to interact with their favorite musicians.

AT&T is working with Red Light Management and their artist roster to deploy a mobile barcode program that provides consumers the ability to use their mobile device to scan barcodes to receive access to special offers and content for their favorite artists.

"Our focus of the mobile barcode program is to offer businesses the opportunity to connect directly with their consumers.  This is the latest example of the work AT&T is doing to drive the emergence of new categories of devices and applications that are enhanced by wireless network connectivity," said Robert Russell, Director, Mobile Marketing Solutions, AT&T Business Solutions. "We are excited to work with Red Light Management to help them drive awareness of their artists and promote a new way for fans to interact with their favorite bands."

Currently, Red Light Management has used AT&T's mobile barcode program in promotional campaigns for artists such as Dave Matthews Band, Steel Train and Tim McGraw.  In each campaign, fans are encouraged to use their smartphone device to scan a barcode appearing on various promotional materials associated with the artists' tours.  Once scanned, the barcodes link fans to special content available on an artist-by-artist basis including free apps, music videos, fan club access and more.

"Our artists are continuously looking for new ways to connect with their fans and get the word out about their latest activities," said Evan Cooper, Red Light Management.  "By using AT&T's mobile barcode program, we can effectively promote our artists and give fans the opportunity to keep up with their favorite musicians on-the-go."

In a United States consumer survey, 80% of respondents indicated interest in scanning barcodes with their mobile phone. Sixty-nine percent of those surveyed want to scan barcodes to capture and redeem coupons and discounts(1).

To download and begin using the AT&T Code Scanner, go to www.att.com/codescanner or go to http://scan.mobi on a mobile device.

To learn more about AT&T Mobile Barcode Services, go to www.att.com/mobilebarcodes.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine. 

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About Red Light Management

With offices in New York, Los Angeles, Charlottesville, Nashville and Denver, Red Light Management has established itself as one of the most innovative artist management companies in the industry. Known for taking an entrepreneurial approach with its diverse roster of clients, RLM managers are at the forefront of defining the expanding role of personal management in the music business. The company's capabilities extend well beyond traditional artist development, touring, and pre-recorded music sales, to a broad expertise in web interaction and commerce, festivals, licensing, and artist driven philanthropy. The company was founded in 1991 by Coran Capshaw as he began managing Dave Matthews Band. RLM's artists include Tim McGraw, Faith Hill, Alicia Keys, Phish, Ben Harper, OneRepublic, and Damian Marley.

Sister company Starr Hill Presents promotes live music across the country and, together with its partners, produces large-scale music festivals nationwide including Bonnaroo Music and Arts Festival, San Francisco's Outside Lands Music and Arts Festival, and Wanderlust Yoga and Music Festival, among others. Existing alongside Red Light Management is ATO Records Group, co-founded by Capshaw, which includes TBD Records. Capshaw also founded the eCommerce company Musictoday which was the pioneer and is now the leader in empowering the direct artist-to-fan connection. He sold Musictoday to Live Nation in 2006.

(1) Source: ABI Research, custom report, March 2010

SOURCE AT&T Inc.