AT&T Celebrates 25th Anniversary of the Pebble Beach National Pro-Am With Tournament Tributes and Great Pairs Moments

DALLAS, Feb. 10 /PRNewswire-FirstCall/ -- As golf's greatest athletes and world-renowned celebrities prepare to tee off for the first rounds of the legendary 72-hole PGA TOUR golf championship, AT&T* today announced its lineup of activities to commemorate 25 years as the title sponsor of the AT&T Pebble Beach National Pro-Am.  

Leading up to this year's tournament, AT&T has paid tribute to the historical event on AT&T Fanzone through 25 days of stories, photos and more highlighting the past quarter century of the Pro-Am. And continuing the anniversary celebrations, AT&T is enhancing the tournament experience for golf fans on-site with activities and services offered throughout the course.

At the tournament, guests can stop by the Grand Entrance where they can win 25th anniversary prizes, take a commemorative event photo and participate in golf-related trivia at the AT&T Fan Zone Truck. Fans can also rent wireless caddies delivered by AT&T and follow the tournament on a BlackBerry® Bold™ 9000 smartphone.

AT&T Wi-Fi service will be available at the AT&T Digital Clubhouse – located at the Triangle on Pebble Beach Golf Links, where holes 6, 8 and 14 meet – customers can log on to AT&T Wi-Fi for a fast, reliable online connection using the netbooks on display. For more information on AT&T Wi-Fi, visit www.attwifi.com.

While there, fans are also invited to participate in the GolfTec "Longest Drive" contest for a chance to win a free driver. Guests can also watch the tournament from two outdoor patio decks, and can interact with a variety of AT&T products and services, including AT&T U-verse(SM) TV, the latest netbooks and BlackBerry smartphones, unique apps, and AT&T Voicemail to Text, a service that converts voicemail messages to email or text messages on your computer or AT&T mobile phone.

Additionally, at both the AT&T Digital Clubhouse, at the Triangle, and at the AT&T Experience Tent, which is located on the 18th hole on Pebble Beach Golf Links, BlackBerry® Bold™ 9700 smartphones will be available for fans to place free phone calls and test drive AT&T's Wi-Fi and 3G networks.  A concierge team will also be on-hand to help tournament-goers discover all things locally around the Monterey Peninsula using YELLOWPAGES.COM and YPmobile. Online and with the free downloadable YPmobile application, fans can find everything from the nearest place to get private golf lessons, to the best user-reviewed sports bar and grill outside of the course. Users can even discover, plan and share post-tournament activities with friends with the free app, available for a variety of wireless devices, including the iPhone, BlackBerry, Palm and Android handsets.

"Over the past 25 years, we've watched these legendary teams demonstrate great competition as AT&T and other organizations have banded together to help the Monterey Peninsula Foundation raise and donate more than $66 million to well-deserving local charities," said Gail Torreano, senior vice president, AT&T Sponsorships. "We're excited to keep that tradition alive while providing even more game-enhancing entertainment, products and services here on-site."

On the Web, fans can get the latest updates on the tournament – now and throughout the event – by following @ShareATT, @ATTGolf and @TechnologyTour on Twitter; at AT&T Fan Zone and through the AT&T Pebble Beach National Pro-Am and AT&T Facebook pages.

AT&T earlier invited fans to join in on the celebration by entering the AT&T "Great Pairs" sweepstakes for the chance to win netbooks, wireless devices and commemorative Pro-Am gear. Fans are encouraged to enter daily through Feb. 10, 2010  just by registering at www.att.net/attpb or via mail**. On Feb. 18, 2010, 25 winners will be selected at random to win a variety of prizes. Five grand prize winners will receive a netbook and 10 winners will receive a Pebble Beach Prize Pack from AT&T, which includes AT&T Pebble Beach Pro-Am commemorative gear. Another 10 winners will be awarded a wireless handset.

For full rules and more information on the AT&T "Great Pairs" Sweepstakes, please visit:  www.att.net/attpb.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**AT&T is a proud sponsor of the AT&T "Great Pairs" Sweepstakes. Project Support Team is the administrator of this sweepstakes. For more information regarding rules and entry, please visit: www.att.net/attpb. To receive one entry via mail, hand-print your name, address, zip code, daytime phone number (with area code) and date of birth on a plain 3" x 5" piece of paper and mail your entry in a #10 envelope with proper postage affixed to be received by 2/17/10 to: AT&T Pebble Beach Celebrating Great Pairs Sweepstakes, c/o The Marketing Arm, 1999 Bryan Street, Suite 1800, Dallas, TX 75201.

Largest Wi-Fi network claim based on non-municipal company and owned and operated hotspots. A Wi-Fi enabled device required.  Other restrictions apply.  See www.attwifi.com for additional services, details and locations. Wi-Fi access not included with AT&T WorldNet service.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies.

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