AT&T Enhances Mobile Broadband Coverage Inside Valley View Mall

New Distributed Antenna System Provides Additional Capacity to Help Enhance Wireless Experience for Roanoke Customers

Jun 21, 2010, 09:00 ET from AT&T Inc.

ROANOKE, Va., June 21 /PRNewswire-FirstCall/ -- As part of its continuing network investment to support growing demand for advanced mobile devices and applications, AT&T* today announced the activation of a new antenna system in the Valley View Mall that will help to enhance wireless service.

Known as a Distributed Antenna System, or DAS, the installation consists of several strategically placed antennas that distribute AT&T's wireless network coverage throughout the mall providing for more efficient management of wireless capacity in heavily trafficked areas. The additional capacity will help to improve call reliability, increase download speeds and enable more consistent network access to help customers make the most of their AT&T devices.

"Our goal is pretty simple: we want you to have an extraordinary experience when you make a call, check e-mail, download a song or video, or surf the Internet on your AT&T device," said Erika K. Thompson-Kemp, vice president and general manager for AT&T in Virginia and West Virginia. "Sometimes that means using creative solutions to enhance coverage in key locations."

Wireless data traffic on the AT&T network has grown more than 5,000 percent over the past three years, largely attributed to the increasing popularity of advanced smartphones and the performance of AT&T's 3G network, the nation's fastest.

AT&T recently completed a software upgrade at 3G cell sites nationwide that prepares the nation's fastest 3G network for even faster speeds. The deployment of High-Speed Packet Access (HSPA) 7.2 technology is the first of multiple initiatives in AT&T's network enhancement strategy designed to provide customers with an enhanced mobile broadband experience, both today and in the future. Faster 3G speeds will become available this year and in 2011 on a market by market basis as AT&T combines the new technology with high-speed backhaul connections to cell sites, primarily with fiber-optic technology.

AT&T's 3G mobile broadband network is based on the 3rd Generation Partnership Project (3GPP) family of technologies that includes GSM and UMTS, the most widely used wireless network platforms in the world. AT&T has the best international coverage of any U.S. wireless provider, delivering voice service in over 220 countries and data service in more than 190 countries. AT&T also offers voice and data roaming coverage on 130 major cruise ships, as well as 3G services in 115 countries.

For more information about AT&T's 3G coverage in Virginia or anywhere in the United States, consumers can visit http://www.wireless.att.com/coverageviewer. The online tool can measure the quality of coverage based on a street address, intersection, ZIP code or even a landmark.

For updates on the AT&T wireless network, please visit www.att.com/networknews.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz to discover more about our small business services.

© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

SOURCE AT&T Inc.



RELATED LINKS

http://www.att.com