MONTREAL, June 10 /PRNewswire-FirstCall/ -- AT&T* today announced it will celebrate its ongoing support for the United Way by giving visibility to Centraide of Greater Montreal. At the Canadian Grand Prix in Montreal, Centraide's logo will be placed on the headrest of the AT&T Williams FW32 racing car with the wording 'Presented by AT&T'.
This visual presence will provide the United Way movement with an opportunity to further raise its global profile during the race weekend, the only Formula One race held in North America. An estimated 300,000 visitors are expected to attend the Circuit Gilles-Villeneuve, and the event attracts a worldwide television audience of approximately 56 million people.
"We are excited to join with AT&T Williams and have the unique opportunity to highlight our organization," said Michele Thibodeau-DeGuire, President and Executive Director of Centraide of Greater Montreal. "Support from large scale corporations helps us to achieve our mission to improve lives and build community by engaging individuals and mobilizing collective action."
"We are thrilled to provide Centraide and the United Way movement with international exposure through the Formula One racing team AT&T Williams," stated Mary Livingston, Regional Vice President, Canada, Caribbean and Latin America, AT&T. "Since the inception of the United Way, AT&T has been a proud global supporter of the organization and we remain committed to working together on a number of vital community initiatives and achieving the ultimate goal of making the greatest impact on the lives of those in need. The exposure granted through our relationship with AT&T Williams is certainly the impact Centraide and the entire United Way movement accordingly deserves."
Centraide of Greater Montreal was hard at work in 2009, with a campaign that raised $54,287,884, and helped 500,000 people through 360 community agencies. Looking forward, Centraide of Greater Montreal has adopted a bold new strategy that takes on the challenge of poverty, which negatively impacts every aspect of people's lives by leading to family breakdown, increased violence, poor health, child development difficulties, parental distress, exclusion and so on. At the same time, Centraide will continue working to ensure that people struggling with mental health problems, advancing age or other limitations are not overlooked. At the heart of the Centraide campaign is the strong belief that everyone is part of the solution: it's about working together, moving in the same direction and being patient. For more information, visit Centraide's web site at www.centraide-mtl.org.
AT&T is part of the United Way's Global Corporate Leadership (GCL) program and ranks number five among GCL companies in overall giving. The company, its employees and the AT&T Foundation are work closely with United Way through giving, advocating and volunteering to make a positive impact in communities around the globe. Additionally, AT&T executives serve on boards of many local United Ways from Dallas, Texas to Delhi, India.
AT&T is the title sponsor of the AT&T Williams team, and provides the team with a full suite of advanced IP-based communications solutions including a virtual private network that enables secure and reliable communications from the race track to the team's headquarters and other key locations. AT&T is in the process of installing Synaptic Hosting(SM) and AT&T's Intelligent Content Distribution Service (ICDS) to support its enhanced multifaceted global web presence at www.attwilliams.com.
AT&T is also featuring Michele Thibodeau-DeGuire, President and Executive Director of Centraide of Greater Montreal, in the new AT&T Williams '60 seconds with…' online interview series, which profiles everything from their favourite Grand Prix races to the work challenges keeping them awake at night: http://youratt.com/attwilliams/en/SixtySeconds
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Centraide of Greater Montreal is an independent organization managed by a board of directors which is representative of the community. It serves the Island of Montreal, Laval and communities on the South Shore, relying on a network of over 73,000 volunteers. Some 160,000 donors contribute to Centraide's annual campaign. Centraide of Greater Montreal is part of the Canadian United Way - Centraide movement which includes 117 organizations across Canada.
About United Way
United Way is a worldwide movement of nearly 1,800 community-based United Ways in 45 countries and territories. It advances the common good, creating opportunities for a better life for all, by focusing on education, income and health. The United Way movement mobilizes millions to action—to give, advocate and volunteer—to improve the conditions in which they live. Please visit: www.unitedway.org/worldwide
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SOURCE AT&T Inc.