AT&T Launches Industry-First Microsite to Show Dallas-Fort Worth Customers Recent Network Upgrades

Hyper-Local Site Also Offers Store Locations, Wi-Fi Hotspots, Tips and Device Reviews

Aug 16, 2011, 16:34 ET from AT&T Inc.

DALLAS, Aug. 16, 2011 /PRNewswire/ -- In response to customer feedback, AT&T* is offering Dallas-Fort Worth (DFW) consumers a unique peek behind the curtain of AT&T's wireless network enhancements.

Beginning today, AT&T customers can see recent network enhancements in the DFW area. An industry first, the microsite gives customers an unparalleled view of what AT&T is doing to enhance the customer experience.

Visitors to the new "Focus: Dallas-Fort Worth" microsite immediately view a map of the DFW area, and are prompted to select the city or county they're most interested in. The hyper-local map displays specific network enhancements that AT&T has made in the area since the beginning of 2011. Enhancements include new cell sites, broadband speed upgrades, capacity upgrades and network connection upgrades.

In the DFW area, year to date through August 5, 2011, AT&T has:

  • Built four new cell sites, providing more bars in the area.
  • Upgraded 22 cell sites, providing faster mobile broadband speeds.
  • Added 648 carriers to increase spectrum on area cell sites, providing extra capacity to reduce dropped calls and improve service quality at busy times.
  • Expanded 700** network connections with fiber lines at area cell sites, helping reduce dropped calls and enable 4G data speeds for compatible devices.

Above the map, a "Stores" tab provides visitors mapped locations and phone numbers for AT&T stores in their area, and a "Wi-Fi Hotspots" tab shows Wi-Fi locations, right down to the local coffee shop.

In addition, AT&T has created a dedicated Twitter handle that visitors can follow for up-to-date information on what is going on in DFW. Tweets from the @ATT_DFW handle are featured on the microsite.

The microsite also includes a "Did You Know?" section that provides helpful tips and suggestions for smartphone users. These tips include advice on how to extend the battery life of devices, how to manage data consumption more efficiently and much more. Third-party device reviews as well as reviews by AT&T will also be featured in this section.

All of these sections will be updated every Thursday, helping AT&T connect with its DFW customers on a more personal, hyper-local level.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**On Friday, August 12, 2011, the release listing network upgrade counts in the Dallas-Fort Worth area incorrectly listed the number of network connection expansion made with fiber lines as 735. The correct number is 700.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

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