LOS ANGELES, Aug. 8, 2017 /PRNewswire/ -- AT&T* Creator Lab teamed up with Thirty Seconds to Mars to live stream the band's Aug. 12 concert, and provide wireless connectivity and interactive fan experiences for their upcoming Camp Mars Music Festival. The music fest takes place Aug. 11-14 in Malibu, California.
The Camp Mars Music Festival is in its third year and gives fans a special chance to relive the summer camp of their youth while interacting with Thirty Seconds to Mars through a variety of activities including hiking, yoga, games, art installations, meditation, and more. The band will give 2 intimate live performances in this unique and natural setting, on Aug. 12 and 13.
If you can't make it to Camp Mars in person, don't worry – AT&T will live stream Saturday night's show on Facebook Live (https://www.facebook.com/ATT/), att.net and VyRT (www.vyrt.com), the social broadcast platform founded by Jared Leto.
"Camp Mars hosts excited fans from all over the world for a weekend of community, music and adventure," said Karyn Spencer, vice president Creator Lab, AT&T. "The mission of Creator Lab is to amplify the work of artists and give their fans unique experiences. For the first time ever, we're giving festival-goers enhanced wireless coverage. This will help them connect with each other on site and share their experiences on social. Thirty Seconds to Mars is beloved by so many, and it's a privilege to stream their concert around the globe."
"To be doing this for a third year in a row is an absolute dream. We not only get to share our music, great food and tons of fun with people we love – but it also takes place in one of our favorite places on the planet, the beautiful mountains of Malibu," said Jared Leto, frontman, Thirty Seconds to Mars. "It's always a magical weekend, and we look forward to making new friends and reconnecting with old ones. Working with AT&T this year will elevate the experience and, especially, help those who couldn't travel to California become a part of this outdoor adventure, too."
AT&T is the exclusive wireless provider of Camp Mars. We're deploying a Cell on Wheels (COW) to help keep attendees connected so they can share their experiences with friends and family. Think of a COW as a portable network that provides extra coverage and capacity when the network faces heavy traffic in one area. The Camp Mars COW is expected to boost network capacity by nearly 100% during the festival.
Camp Mars Music Festival is presented once again by Adventures In Wonderland***, an experiences company that builds unique activities and events to connect fans to their favorite artists. Tickets for the Camp Mars Music Festival in Malibu are available at Adventures In Wonderland (www.adventuresinwonderland.com).
To follow along with us at Camp Mars, check out the AT&T and Thirty Seconds to Mars social handles:
Thirty Seconds to Mars
As well as @SummerCampMars on Instagram, Twitter, and Snapchat.
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**Claim based on the Nielsen Certified Data Network Score. Score includes data reported by wireless consumers in the Nielsen Mobile Insights survey, network measurements from Nielsen Mobile Performance and Nielsen Drive Test Benchmarks for Q4 2016 + Q1 2017 across 121 markets.
***About Adventures In Wonderland
Actor, musician, investor, and entrepreneur Jared Leto founded Adventures in Wonderland in 2010. Adventures In Wonderland is a full-service experiences company that creates events and designs, builds, and manages VIP services for concerts and festivals. Adventures In Wonderland's services are offered globally from mainland China and Asia, to Australia, to the Middle East, Africa, and Eastern and Western Europe, in addition to North and South America – in venues ranging from intimate clubs with a 200-person capacity, to arenas like London's O2 Centre, to world-class music festivals like Rock In Rio. Current clients include Blink 182, The Chainsmokers, Earth, Wind, and Fire, Gorillaz, and The Vamps.
SOURCE AT&T Inc.