ATTIK Campaign Helps Scion Connect With Millennial Car Enthusiasts

SAN FRANCISCO, Jan. 29, 2015 /PRNewswire/ -- ATTIK, a full service creative agency specializing in reaching millennials, today announced the launch of a digital and print campaign for the limited edition Scion tC Release Series 9.0, designed by Cartel Customs. The campaign leverages ATTIK's strong history of engaging millennial audiences in order to reach an auto enthusiast subset of that market.

The agency's familiarity with this group allows it a unique perspective on millennials' needs and desires, as well as how best to approach them through digital and print avenues. Already a millennial favorite, the tC series boasts the youngest average age driver of any car in the U.S.

"Millennials can be a complicated, elusive group of individuals, but we have spent years perfecting our techniques in reaching this segment of the market. This campaign is one of many that employs a strategy demonstrating our proficiency in doing so," said Simon Needham, founder and creative director, ATTIK. "We work with these concepts 24/7 – we know what millennials want."

Carrying the theme "Divide and Conquer," the campaign combines the commanding attitude for which millennials are known, with the fearless styling of the car itself: A black-on-black 3-D feel mimics the car's blacked out alloy wheels and Scion badge, while the orange details highlight the car's magma orange seatbelts and stitching – a fierce contrast against an otherwise all black interior. The campaign seeks to communicate the exclusivity of this limited edition car, which is an important distinction for a young driver who wants to stand out from the crowd.

"ATTIK will continue to expand on its already versatile and accomplished lineup of industries and leading brands, delivering innovative ideas that help clients meet their business goals surrounding the millennial generation," continued Needham.

More information is available at http://www.scion.com/cars/release_series/tCRS9/ #tCRS9

About ATTIK
ATTIK, part of the Dentsu Aegis Network, specializes in developing integrated advertising, digital and branded experiences, specifically, the agency's expertise in strategic planning, design, advertising, production, client service and research has driven extraordinary success across most consumer product and service categories. With work built on innovation and engaging storytelling, ATTIK is constantly focused on a brand, its purpose and meaning in the market. For more information, please visit http://www.attik.com/, or call (+)1.415.284.2600.

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Simon Needham
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SOURCE ATTIK

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