Attivio Leading "Big Content" Charge Across U.S. and Europe

Attivio participating in pharmaceutical, business intelligence and government industry events to address the missing piece in the Big Data puzzle

Sep 04, 2013, 08:00 ET from Attivio

NEWTON, Mass., Sept. 4, 2013 /PRNewswire/ -- Attivio is traveling to eight cities this fall to deliver a Big Content message that produces Big Business value. The Big Data conversation is evolving as businesses recognize the need for insight beyond that which structured and semi-structured data can provide.

Human-created information makes up the majority of information produced today. Despite this fact, it has been underused, undervalued and under-analyzed due to legacy technology limitations. Attivio's Big Content message emphasizes the importance of integrating and leveraging deep insights locked away in chat logs, email, documents, sales and service notes and more – any text-based information that provides context to explain the "why" behind the "what" that traditional data reveals.

Big Content's impact stretches across multiple industries. Pharmaceutical companies can uncover content buried within patents, electronic health records and technical papers, which can become actionable, valuable business intelligence. Financial Services firms can gain a 360-degree view of their customers through content in email, research reports and company filings. Government agencies can recognize critical and time-sensitive information essential for detecting threats, accomplishing missions, saving lives and exposing potential criminal activity through content in social media, analyst reports and news sources.  

"With enormous amounts of data and content created everyday, it's important for enterprises to identify which information is most critical to achieving their KPIs, and then select the most appropriate technologies that can integrate and correlate it to create meaningful business value," said Ali Riaz, president and CEO at Attivio. "Legacy technologies that process either structured data or unstructured content separately merely perpetuate the information silos that limit business agility."

Attivio recently participated in the TDWI World Conference in San Diego and is continuing the Big Content tour at these events:

Tableau Customer ConferenceSeptember 8-12, National Harbor, MD
GE Information Technology Exposition – September 9-12, Van Buren Township, MI
Pharma CI Conference & ExhibitionSeptember 17-18, East Brunswick, NJ
Big Data Road ShowOctober 8-10, Amsterdam, Netherlands; Manchester, England; Dublin, Ireland
TUCON 2013October 14-17, Las Vegas, NV

Members of the media interested in speaking with Attivio, please contact

About Attivio

Attivio's unified information access platform, the Active Intelligence Engine® (AIE®), redefines the business impact of our customers' information assets so they can quickly seize opportunities, solve critical challenges and fulfill their strategic vision. 

Attivio integrates and correlates disparate silos of structured data and unstructured content in ways never before possible. Offering both intuitive search capabilities and the power of SQL, AIE seamlessly integrates with existing BI and big data tools to reveal insight that matters, through the access method that best suits each user's technical skills and priorities. Please visit us at

Attivio and Active Intelligence Engine are trademarks of Attivio, Inc. All other names are trademarks of their respective companies.

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