Auburn Athletics' Merchandise Line for Military Appreciation Day to Benefit The Boot Campaign

Oct 18, 2012, 14:11 ET from The Boot Campaign

Special Military-Themed Gear on Sale Now

AUSTIN, Texas, Oct. 18, 2012 /PRNewswire-USNewswire/ -- The Boot Campaign is grateful to be the recipient of proceeds from a new merchandise line from Auburn Athletics.  To celebrate Military Appreciation Day, Auburn Athletics has launched a special military-themed merchandise line, which includes sweatshirts, shirts and hats. The items are on sale online at, in the Auburn Team Shop and at other local retailers. Military Appreciation Day is scheduled for the Oct. 27 game against Texas A&M at 6 p.m.

Created by Under Armour, Auburn is selling two styles of hats, a hooded sweatshirt, polo shirt and t-shirt. Ten percent of the sales of these items will go to The Boot Campaign, a non-profit group that donates to programs caring for military personnel healing from a variety of physical and emotional combat wounds.

"The Auburn Athletics Department has a long legacy of giving back and recognizing those who serve within our US Military," Larry Murray, Boot Campaign Director of Operations. "We were ecstatic when Auburn officials told us that they were getting their Boots On and helping us show support for Auburn's Military Appreciation Day."

In addition to online and at the AU Team shop, the special merchandise can be found at Alumni Hall, the Auburn University Bookstore, Big Blue Bookstore, Johnston and Malone Bookstore, Wakefield's/Martin's and Tiger Rags.

"We are excited to support the Boot Campaign on our Military Appreciation Day retail product line," said Jon Sirico, Assistant Athletic Director for Sales and Marketing. "Helping our veteran's and current military personnel is something we are proud to support." 

To purchase merchandise online, click here

The Boot Campaign:

The Boot Campaign is a 501c3 non-profit military appreciation and veteran awareness campaign based in Texas. Launched in 2009 by a group of women known as The Boot Girls, the Boot Campaign's mission is to express gratitude to the troops, spread awareness of the needs of military personnel and support their transition home. Through the sale of signature military combat boots, General Public Donations, and Corporate Sponsorship the Boot Campaign donates proceeds to our programs caring for military personnel, past and present, healing from a variety of physical and emotional combat wounds, embodying the campaign motto that, "When They Come Back, We Give Back."

CONTACT: Meghan McDermott,

SOURCE The Boot Campaign