Auction of an Exquisite Lakefront Home In Whitefish, Montana to Commence Live, On-Site and Without Reserve on August 3

WHITEFISH, Mont., July 9 /PRNewswire/ -- The live, on-site auction of 100 Scullers Way, a premier 3.5-acre estate with over 400 feet of frontage on Whitefish Lake, has been moved to August 3 and will take place without reserve, meaning the property will sell to the highest bidder regardless of price, Concierge Auctions has announced.  The property was originally listed for $11.5 million.

"Luxury real estate auctions are powerful, particularly when they are offered without reserve," stated George Graham, CEO of Concierge Auctions. "There are no drawn-out negotiations, the seller knows for certain when the property will be sold, and the buyers identify true value in a live forum. It's a 'win-win' for all parties involved."

Seller Rick Anderson of Calgary, Canada recently upgraded from this home to another on Whitefish Lake. He is not a financially distressed seller, but rather understands the benefits of allowing the market to identify the price and having a firm date of sale whereas he can re-allocate his capital.

"Concierge Auctions advised me from the beginning that I should auction the property without reserve. After three weeks of being marketed with a reserve, and with two weeks remaining until the auction, I began to understand the transparency of a true, without reserve auction, and agreed to sell this way," Anderson stated. "I'm impressed by the sales and marketing outreach Concierge Auctions has conducted thus far and have no doubt the true value will be identified on August 3. I understand I'm taking a risk using the without reserve format, but it's a calculated one. Currently there are 62 residential properties available for purchase on Whitefish Lake, and I want the market to know that I'm committed to making sure 100 Scullers Way is the next one to sell."

"Rick is a perfect candidate for an auction without reserve," added Graham. "He is well-capitalized, and this auction is a business decision rather than a distressed sale. He is giving us all of the tools to perform as an auction firm in the most transparent fashion."

Nestled among a 60-square-mile stretch of lakes, wild and tranquil rivers, 100 Scullers Way contains a 3,360-square-foot main residence, guest house, and oversized four-car garage. With an immaculate log-cabin exterior, the main residence offers expansive views of the Whitefish Lake and beyond to the forests that surround Flathead Valley. It boasts three large bedrooms, two bathrooms and one powder bath situated on two levels, high ceilings, a stone fireplace, exposed beams and a wraparound outdoor deck for lakeside entertaining. A recent addition to the property in 2007, the guest home is a two-story, split-level residence modeled in the style of the main residence. The property also offers a floating dock on the lake that can accommodate two jet skis and an up to a 24-foot boat.

"Without reserve, this auction is undoubtedly the most compelling opportunity that the region has seen in some time," stated Pat Donovan of Glacier Sotheby's International Realty, the listing broker of the property. "It's difficult for buyers to know which sellers are not only the most motivated but also financially able to accept market value. Any buyer interested in Whitefish Lake property should register. And with a 3% buyer's broker commission offered, all area brokers should be calling their clients to let them in on this unique opportunity."

The 100 Scullers Way auction will be held live, on-site, on Tuesday, August 3 at 11 a.m. MDT. Attendance will be limited to registered bidders and their representatives. Registrations are due by Friday, July 30.  The property is available for preview daily from 1 to 4 p.m. and by appointment. For more information visit www.WhitefishLuxuryAuction.com or call 866-818-6986.

About Concierge Auctions: Concierge Auctions is the preeminent luxury real estate auction firm serving high-end sellers nationwide.  A leading provider of services for individual and institutional owners of luxury residential real estate, Concierge Auctions is revolutionizing the industry by offering an accelerated marketing process that obtains fair market value for high-end properties in a determined time frame.  Building on a centuries-old method for selling the finest art and antiquities, the company combines the latest technologies and marketing programs with experienced personnel to generate the maximum value for the most premier properties in an open, competitive forum.  As a preferred auction provider to Sotheby's International Realty® and other luxury brokerage firms, the company has executed auctions throughout the country, from New York to Hawaii.  The company's database includes more than 30,000 luxury real estate buyers and agents from all 50 states and 38 countries and territories.  The principals of Concierge Auctions have been involved in the transfer of more than $2 billion in luxury real estate sales over the past 10 years.  For more information, call 888-966-4759 or visit www.ConciergeAuctions.com.

SOURCE Concierge Auctions