Auctionata and Dom Pérignon Announce Limited Edition 'Malle Plénitude' Trunks in First Exclusive Online Auction
- Five custom-made trunks with 23 bottles of the finest vintages to be offered to buyers worldwide via livestream auction show on December 10, 2016
- First collaboration of Auctionata and Dom Pérignon
BERLIN, Nov. 21, 2016 /PRNewswire/ -- Auctionata | Paddle8, the leading online destination for art and luxury collectibles, and Dom Pérignon, the world's most prestigious champagne manufacturer, are collaborating to present their first joint auction named "La Malle Plénitude by Dom Pérignon". This exclusive online auction will take place on December 10, 2016 on www.auctionata.com and will present five never-before-seen 'Malle Plénitude' trunks, each including a collection of 23 meticulously chosen bottles of Dom Pérignon Vintage, P2 and P3. The trunks will be offered to bidders through a livestream auction show featuring Dom Pérignon's Chef de Cave Richard Geoffroy and Auctionata | Paddle8's Chief Innovation Officer and auctioneer Alexander Gilkes.
Champagne lovers worldwide can place their bids on these 'holy grails' from 19 November through December 10 on https://auctionata.com/en-us/n/domperignon or live during the auction show. The starting price for each trunk is €36,000, making it a one-of-a-kind present for the sophisticated connoisseur. Bidders and viewers can follow the auction on www.auctionata.com via desktop, tablet, the Auctionata Live iPhone App and on Facebook Live.
Encapsulating 37 years of Dom Pérignon's history, each 'Malle Plénitude' includes 23 bottles filled between 1969 and 2006 and personally selected by Richard Geoffroy. Each assortment consists of ten bottles of Dom Pérignon Vintage, ten bottles of Dom Pérignon P2 and three bottles of Dom Pérignon P3, which were all released over the last 15 years. Geoffroy explains the unique character of the selection: "This collection of bottles is a unique journey through time as Dom Pérignon has never before released such a complete assortment of vintages. All bottles are handpicked from our cellar, where they have been stored under perfect conditions, guaranteeing the highest quality of the vintage. This is the first and probably the only time that such a complete selection will be released, and therefore, the 'Malle Plénitude' represents a unique opportunity to start or to complete an outstanding Dom Pérignon collection."
The 'Malle Plénitude' will be produced in a strictly limited edition of six, of which five will be offered in this auction, while Dom Pérignon will retain a prototype. Moreover, all 'Plénitude' trunks will be fully made-to-order. Each buyer will be able to customize the design of his numbered trunk by choosing from a variety of finest leather types, interior linings and engravings. Consequently, the trunk bears not only a valuable collection of the most outstanding champagnes of the world, but constitutes a one-of-a-kind casing and highly decorative, individualized design object.
Each trunk owner will also receive a personal invitation to experience the singular universe of Dom Pérignon through an exclusive visit to the winery's historic abbey and cellar in Hautvillers, France, which is normally closed to the public. Consequently, this auction represents a once-in-a-lifetime opportunity for every Dom Pérignon enthusiast and offers an exceptional gift for the upcoming holiday season.
This auction is the first collaboration between Dom Pérignon and Auctionata | Paddle8. Christof Schminke, Auctionata | Paddle8's Chief Marketing Officer, says about the partnership: "Dom Pérignon is the first champagne manufacturer of the world and globally known for its unique combination of tradition, modernity, and mystery, which complements our own brand identity. As the leading online destination for the 21st century collector, we are thrilled to provide the global platform to debut the 'Plénitude' trunks and to offer these exclusive objects to champagne enthusiasts across the world".
About the auction: http://bit.ly/2fgRZCD
Trailer: http://bit.ly/2eN2Et5
Download Press Kit: http://bit.ly/2fLFosy
Press contact
Auctionata | Paddle8
Luisa Elster
Director PR & Corporate Communications
Telephone: +49 30 610 8061 29
Email: [email protected]
Photo - http://photos.prnewswire.com/prnh/20161121/441547
SOURCE Auctionata | Paddle8
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