KANSAS CITY, Mo., Dec. 14, 2010 – Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, has added three webinars from its fall Marketing Asset Management 101 webinar series to its library of online downloadable content. The fall MAM 101 webinars, featuring Mark Dahncke of Audi of America, Chris Houpis of Aberdeen and Suresh Vittal of Forrester Research, provided distributed marketers with information on the best utilization of MAM tools, including how to create targeted marketing campaigns, improve ROI and decrease marketing spending.
Mark Dahncke, Retail Marketing Manager at Audi of America, imparts upon MAM 101 participants his experience with one of the world's leading names in luxury cars and how it empowers dealerships nation wide to make the most of the marketing capabilities available to them. During the webinar, "Driving Advertising Efficiency and Cost Savings with MAM," Dahncke explains the difficulty Audi of America initially experienced when coordinating marketing campaigns across a distributed network and the cost savings that ultimately resulted from the implementation of marketing asset management technology. Dahncke details how Audi of America utilizes MAM technology to localize its national campaigns, including planning and deployment processes, and highlights how the technology eliminated costly agency fees.
In the webinar "Brand Identity and Personalization in Distributed Marketing Organizations," Suresh Vittal, Vice President and Practice Leader, Customer Intelligence at Forrester Research, dives into one of the more complex marketing challenges currently plaguing distributed networks, personalized content delivery. Vittal addresses the concern of protecting brand identity while taking advantage of the growing number of content delivery channels available to distributed marketers. He highlights the fact that consumer behavior has moved marketing to online channels and details the multichannel approach distributed networks are forced to embrace.
Aberdeen's Chris Houpis, Senior Research Analyst, Marketing Effectiveness, presents on managing marketing compliance and brand consistency across business units and geographies in "Marketing Asset Management: Managing Brand Compliance in Distributed Marketing Environments." Aberdeen has found that this is currently a key priority among top-performing companies. Houpis shares recommendations for action and tips for marketing asset management success. In addition to the webinar, Houpis' research on the topic can be downloaded on the Saepio site at: http://info.saepio.com/aberdeen-marketing-asset-management.
These webinars and additional information about the Marketing Asset Management 101 webinar series, including upcoming webinars, can be found at: www.MAM101.com.
Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings. The world's best known brands turn to Saepio's powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.