Audi Partners With BAFTA for the Inaugural 'BAFTA Brits to Watch' Event

HERNDON, Va., June 28, 2011 /PRNewswire/ -- Audi is honored to announce its partnership with the 'BAFTA Brits to Watch' event, taking place Saturday July 9, 2011 at the Belasco Theater in Los Angeles. BAFTA's President, HRH The Duke of Cambridge and HRH The Duchess of Cambridge will attend the event as part of their visit to California, helping recognize the incredible British talent currently emerging in the worlds of film, television and gaming.

'BAFTA Brits to Watch' in partnership with Audi will be supported by leading film, television and video game companies who will personally host tables at the black-tie event, and invite the top creative professionals both in front of and behind the camera to join them. The 42 hand-picked 'BAFTA Brits to Watch' will also be seated at the tables, to make what could be the most important introductions of their careers, as well as having the chance to meet Their Royal Highnesses.  

"Audi is proud to support BAFTA in recognizing both emerging and established talent and to be involved in this inaugural event," said Johan de Nysschen, President, Audi of America.  "Audi has become a mainstay within the entertainment industry, and we have supported BAFTA events in the UK for the past 10 years, so it makes this partnership a perfect fit.  We applaud the rising stars of the film, television and gaming worlds and look forward to this wonderful evening."

Audi is supporting their sponsorship of the event with a fleet of 2011 Audi A8 vehicles to chauffeur select guests to the event. This highly coveted vehicle is the brand's all-new luxury flagship sedan complete with features such as a state of the art Bang & Olufsen® Advanced Sound System, Audi Drive Select and MMI Touch® capabilities.

'BAFTA Brits to Watch' will showcase the work of some of the finest emerging British talent to the most influential people in California, allowing them to find inspiration from amongst the greatest creative minds working in the business today. The event will also strengthen UK-U.S. partnerships across all areas of production, encouraging investment in UK talent and the UK's production infrastructure, thereby creating one of the most important events in the industry to date.

Profits from the event will be used to continue to promote and support emerging British talent in Los Angeles through future events, scholarships and mentoring programs.

About AUDI

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2010 Audi was the top performing luxury brand in Europe, and broke all-time company sales records in the U.S. Over the next few years, AUDI AG will invest nearly $16 billion on new products and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

About BAFTA

The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round Learning & Events programme that offers unique access to some of the world's most inspiring talent through workshops, masterclasses, lectures and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles and New York. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work. For further information, visit www.bafta.org.

SOURCE Audi of America, Inc.