Augusto Mitidieri of Sintetica Wins Prestigious Pharma Award with Business Worldwide Magazine

     (Photo: http://mma.prnewswire.com/media/552671/Augusto_Mitidieri_CEO_Sintetica.jpg )

Ultimately in charge of 230 employees spread across 25 different countries, his job is incredibly strategic, thanks to competition from emerging countries and long-term austerity measures Europe-wide. But it's not all doom and gloom for this talented CEO. That's because today there is more investment in pharmaceutical research and development than ever before.

And Mitidieri is determined that Sintetica - whom he has worked with for the past 17years - will remain a leading player within the industry. The 95-year-old company develops injectable anaesthetics and analgesics on a global scale. These are specifically used for local anaesthesia, pain management and neuromodulation. Mitidieri regards development, production and marketing as crucial areas for the company's future strategy.

Receiving his Best CEO Award from the magazine's executives, Mitidieri insisted that innovation within his industry wasn't merely about products, but also management style and organisation.

"Getting this right has been one of the key elements of our success here at Sintetica," he declared.

Sintetica has its HQ in Switzerland, where it employs around 40 per cent of the company's total workforce. Other countries in which it has a base includes Germany, Austria, Italy and the United Kingdom.

In order for Sintetica to retain its global leadership peg Mitidieri believes strategic partnering and business development are the keys to long-term growth.

"Our specialist sales teams in Switzerland, Germany, Austria, the UK and Ireland directly promote and market our products, while our Global Division delivers our top medicines through a network of strategic international worldwide partners," explained Mitidieri, who is a graduate in Management Engineering from the Politecnico di Milano.

He is hardly apologetic in admitting his 'pickiness' when it comes to choosing business partners. They must share the values of Sintetica, particularly its way of prioritising people and relationships over profit.

"All our partners must meet strict ethical criteria and share our innovation-driven 'quality without compromising value proposition," said Mitidieri.

As you would expect, Sintetica is a company which regards staff as a core resource. As such Mitidieri strives to offer a creative culture and doesn't even mind risk taking too much, provided it's what he would describe as "informed."

He added: "Making Sintetica a great place to work is our belief and is, in fact, part of our DNA."

You can find further details about BWM Awards and this year's CEO winners here: http://www.bwmonline.com/awards/ceo-awards-winners-2017/

Find out more about Mitidieri's successful influence on Sintetica at

www.sintetica.com

An article on the company can also be found on BWM website http://www.bwmonline.com/2017/05/02/values-drive-success-in-pharmaceuticals/

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Business Worldwide Magazine is the leading source of business and dealmaker intelligence throughout the world. Our quarterly magazine and online news portal enables an established audience of corporate dealmakers to track the latest news, stories and developments affecting the international markets, corporate finance, business strategy and changes in legislation. This readership includes of CEO/CFO - Banks, Corporate Lawyers and Venture Capital/Private Equity Companies to name a few.

www.bwmonline.com

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SOURCE Business Worldwide Magazine