Aurora World Inc. and Hasbro's PEPPA PIG Embark on an Exciting New Licensing Adventure

PICO RIVERA, Calif., Feb. 22, 2025 /PRNewswire/ -- Aurora World Inc., a global leader in the plush toy market, is delighted to announce a new licensing agreement with Hasbro, a leading toy and game company. This collaboration marks a significant expansion in Aurora World's portfolio, entrusting them with creating a new line of PEPPA PIG plush toys in North America.

Renowned for its high-quality and innovative plush designs, Aurora World Inc. is set to bring Peppa Pig, George, and their friends from the beloved preschool animated television series to life in plush form. This new range will capture the enchanting and playful spirit of PEPPA PIG, offering an array of soft toys that promise to delight young fans.

The upcoming collection of PEPPA PIG plush products will feature fan favorites crafted with the exceptional attention to detail and quality that Aurora World is known for. These plush toys are scheduled to become available on our website, at major retailers, and at specialty stores nationwide starting in June 2025, promising to be a must-have for both new and avid collectors of PEPPA PIG merchandise.

As Aurora World Inc. and Hasbro come together, fans of PEPPA PIG can look forward to a captivating blend of charm and quality in this highly anticipated plush collection. This partnership underscores Aurora World's commitment to bringing beloved characters into the hearts and homes of children worldwide.

About Aurora World Inc:
Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products and a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed plush products for children and adults. The company sells its product lines via a wide variety of retailers, including major hospitals, department stores, and high-end toy and gift stores. Aurora World is known in the industry for its incredibly high-quality, fun, and attractive products. At Aurora World, we are saving over 700,000,000 plastic bottles globally, contributing to a greener world by producing all of our plush using eco-friendly materials. In addition, Aurora owns its manufacturing facilities and prides itself on its expansive distribution resources and in-house research and development teams. For more information, please visit: www.auroragift.com 

About Hasbro:

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen. 

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World's Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn. 

About Peppa Pig:
Peppa Pig is a British preschool animated television series that has been airing for 20 years, across 10 seasons in over 180 territories as of 2024. The series follows Peppa Pig, a cheeky little piggy who lives with her family - younger brother George, Mummy Pig and Daddy Pig - as well as her diverse community of friends. Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a first best friend, Peppa Pig encourages kids to jump in together and explore the world around them, while giving kids the confidence to treat every first step as a new adventure, from the everyday to the epic.

SOURCE Aurora World Inc.