AURORRA BY ARRIS™ Carbon Fiber Insoles Receives American Podiatric Medical Association (APMA) Seal of Acceptance for Promoting Better Foot Health

Super Insoles Engineered for Everyday Use, Inspired by Super Shoes, Feature High-Energy Return PEBAX^® Polymer Foam & Cutting-Edge Propulsive ARRIS^® Carbon Fiber Plates

BERKELEY, Calif., Feb. 25, 2025 /PRNewswire/ -- ARRIS^® Composites, an advanced manufacturer with breakthrough carbon fiber technologies and materials used across industries, today announced that its first consumer product drop of AURORRA By ARRIS Carbon Fiber Insoles has been recognized by American Podiatric Medical Association with a Seal of Acceptance granted to products that contribute to better foot health and better mobility.

ARRIS unveiled its first direct-to-consumer brand, AURORRA By ARRIS (AXA), in late 2024 as a tech-driven collection featuring carbon fiber insoles (Sports Business Journal) and other premium products such as ultralight phone cases designed for everyday performance, available exclusively at aurorra.com and surprise pop-up events. Upcoming partnerships to be announced include co-branded collaborations and retail availability.

"At ARRIS, we're an engineering-driven, data-focused company, so receiving the APMA Seal of Acceptance for the AURORRA By ARRIS Carbon Fiber Insoles is a meaningful milestone. We prioritize scientific rigor over flashy promises or infomercial theatrics," said Riley Reese, CEO at ARRIS. "These insoles have been wear-tested by many users and will continue to advance because we're just getting started. Insights come from first responders, teachers, medical professionals, triathletes, dancers, and others who are on their feet all day. We're also collaborating with The University of Southern Mississippi (USM) on a research study for the U.S. Army, with the potential to revolutionize military boot designs, enhancing soldier performance and reducing musculoskeletal injuries. Much better insoles matter."

The driving force behind limited products available through AURORRA By ARRIS, such as the super insoles, is to show how and why best-in-class materials should and can be available beyond higher-priced niche products. For example, these carbon fiber plated insoles use the same premium materials to achieve a 3.6x energy return increase in just a lifestyle Nike shoe (source).

While super shoes may be growing in popularity according to a consumer survey hosted by ARRIS in February 2023, the majority of the American public (92%) don't know what they are—among the 8% who are familiar with the type of shoe, 27% own a pair (Threads post). The term "super shoes" is used to describe a newer generation of running shoes with advanced technology and design features intended to improve a runner's performance. These shoes typically have a thick midsole made of lightweight foam that provides high levels of cushioning and energy return, as well as a carbon fiber plate that runs through the midsole to increase propulsion and reduce fatigue.

In 2022, the company hit a major milestone when World Athletics approved a development shoe by Brooks Running featuring ARRIS advanced carbon fiber plates (source). Pro athletes wore the shoes at major marathons (Forbes), and in January 2023, the innovative ARRIS plates received recognition with a BIG Innovation Award by the Business Intelligence Group. The Hyperion Elite (HE) 4 by Brooks Running was launched to consumers in February 2024, followed by a much-anticipated PEBA foam version in February 2025. In November 2024, the Kype Pro by Craft debuted at the New York City Marathon, and the super shoe featured a 100% PEBA foam midsole with ARRIS carbon fiber plates.

"The ARRIS team is here to challenge the status quo with premium materials and modern tech that doesn't make its way into everyday footwear. We don't rely on flashy tech names that only sound cutting-edge; we lean hard into real innovation that delivers practical, measurable results," said Elizabeth Griffin-Isabelle, VP of Marketing & Communications at ARRIS. "You deserve better than the commonly used 'step-in' comfort that fades fast—don't give up your favorite shoes, but rethink the basic foam insoles that are easy to replace with high-performance alternatives. And we're proud to be an option with the APMA Seal of Acceptance."

Founded in 2017, the ARRIS team created a new manufacturing category called Additive Molding by pioneering the development of patented software, materials, and high-volume production methods that prioritize specific stiffness and strength. New levels of product performance are now possible with this first-of-its-kind advanced manufacturing platform, enabling continuous, multi-scale, and cross-scale fiber-reinforced thermoplastic composite structures that are lighter and more sustainable. Industries served include performance footwear, bicycles, aerospace, automotive, consumer electronics, drones, and much more (WSJ).

ARRIS ranked as one of Fast Company's "10 Most Innovative Manufacturers" and has earned the BIG Innovation Award four years straight from the Business Intelligence Group—the most recent award announced in 2024 recognizes ARRIS MTO Spokes (Made To Outperform^®). For more information, visit www.arriscomposites.com. To shop insoles and more, visit www.aurorra.com.

ABOUT ARRIS COMPOSITES
ARRIS^® Technology enables unmatched performance with a patented advanced manufacturing technology platform that prioritizes specific stiffness and strength in novel ways for footwear, bicycles, portable electronics, automotive, aerospace, and industrial markets (Made To Outperform^®). Team ARRIS created a new manufacturing category called Additive Molding, a first-of-its-kind software, materials, and high-volume production approach to continuous fiber-reinforced thermoplastic composite structures. Get the latest at arriscomposites.com/news. 

GENERAL INQUIRIES: [email protected] + MEDIA INQUIRIES: [email protected]

ABOUT AURORRA BY ARRIS
From aviation to athletics, you know our technology (even if you don't know our name). Now, ARRIS® is dropping exclusive AURORRA By ARRIS™ tech-driven products while continuing to team up with your favorite brands.

GENERAL INQUIRIES: [email protected]

SOURCE ARRIS Composites, Inc.