Austin-based Wexel Art Expands Custom Division with Crowdfunding
Kickstarter campaign kicks off June 24, 2015
Jun 24, 2015, 12:44 ET
AUSTIN, Texas, June 24, 2015 /PRNewswire/ -- Wexel Art, one of the leading designers of floating frames, is proud to announce the growth of their custom design division and the launch of their Kickstarter campaign. Their original frame that put them on the map features pairs of magnets that hold artwork behind acrylic- to change out photos in seconds, without having to take anything apart. Photographers, designers and artists were requesting frames made especially for them. In 2014, Wexel Art launched the Custom Design Division where they are able to make any shape or size - on demand. And with it, the popularity of the Double-Panel Frames, which sandwich the art between two panes of acrylic, and Wallscapes with pops of color accents took off!
Wexel Art has now maxxed out their production capabilities and orders are back logged, taking weeks for production. As a result, they have rolled up their sleeves and embarked on a Kickstarter campaign that will raise enough money through crowdfunding to move these operations in-house. This will decrease wait time and enable faster roll-out of inspiring new products.
The Kickstarter campaign will run from June 24-July 28 and will feature exclusive products that can not be purchased anywhere else. There will be early bird pricing for those that support the campaign in the first few days.
While the core Wexel Art product line is available at over 400 retailers nationwide, Wexel Art is excited to debut the gorgeous color backed frames that are premiering on Kickstarter. "My energy is fueled by the creative process. Being able to turn designs into reality is why we are in this business," said Natasha McRee, co-owner of Wexel Art.
Link to campaign:
"The designers we work with have so many amazing projects and ideas. We need to have the turnkey ability to bring it to life within the given budget and timeline," said Morgan Kimble, co-owner of Wexel Art.
About Wexel Art
Wexel Art frames offer a contemporary way to showcase art, photos and keepsakes and the ability to change them easily and often, without the expense of traditional framing. Wexel Art was thoughtfully founded on the commitment that products should make showcasing life's little pleasures such as photographs, kids paintings, and greeting cards in a clean, modern sustainable way. For more information, visit www.wexelart.com or 877-609-1920.
Photo - http://photos.prnewswire.com/prnh/20150624/225410
SOURCE Wexel Art
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