LOS ANGELES, April 29, 2025 /PRNewswire/ -- Australian, female-founded swimwear label SHEILA has just launched in the US, bringing their supportive and versatile styles to a whole new market. Made for land, sea and life, SHEILA's swimwear-meets-activewear pieces are designed intentionally for women on the move.
Founder Clare Barrins was inspired to start the brand in 2023 after wading through an abundance of narrow size runs and less-than-thoughtful designs in her own search for swim shorts. In designing the first collection, it was crucial her pieces were available in an inclusive range of sizes, ensuring customers felt accommodated and comfortable. Offering a flattering fit for every body, SHEILA styles are full-coverage, supportive in all the right places, and stay in place.
"Swimwear has a tendency to make us feel insecure, to ride up in the wrong places, not fit quite right and makes us feel more like we'd want to sit on the sidelines than be amongst the action," says Barrins, "I want to change that. I created SHEILA to encourage women to feel fearless, strong and sexy, like they can take on whatever the day throws at them."
Their collection, inclusive of eleven styles and eight colorways with prices ranging from $45 to $320, keeps versatility at the forefront. In SHEILA, you can move comfortably and confidently throughout your day — from a morning swim in the ocean to afternoon pilates to a lunch date with friends.
Crafted from luxury recycled nylon, made of discarded ocean waste like fishing nets, carpets, and plastics, SHEILA is giving new life to what was once lost. Their fabrication is durable, thick, and fully-lined, providing a luxurious wearing experience that is worth the investment. Abiding by the Global Recycling Standard and holders of the STANDARD 100 by OEKO-TEX® certification, the brand is committed to sustainability with every stitch from sourcing to manufacturing.
After Barrins' own personal experience with melanoma over 10 years ago, it was essential that SHEILA featured UPF 50+ rated fabrics for essential sun protection. Their high neck and full coverage designs help wearers feel comfortable and confident with limited sun exposure.
For more information, visit SHEILATheLabel.com and follow on the brand on Instagram.
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