Australian Gold - the Official Sponsor of the 2011 MISS UNIVERSE® Pageant

Sunscreen brand to hit the world stage as bathing beauties compete for the crown

Sep 12, 2011, 09:18 ET from Australian Gold

INDIANAPOLIS, Sept. 12, 2011 /PRNewswire/ -- Australian Gold, one of the fastest-growing outdoor sun-care brands in the U.S., will have a global audience as the official suncare sponsor of the 2011 MISS UNIVERSE® Pageant. The pageant, featuring contestants from around the world, takes place on September 12, 2011 in Sao Paulo, Brazil, live from Credicard Hall (9 p.m. ET) on NBC., and marks their continued partnership with the Miss Universe Organization.

In June, Australian Gold served as the official sponsor of the 2011 MISS USA® swimsuit competition. The winner of the 2011 MISS USA® pageant and "Live The Gold Life" fan, Alyssa Campanella, will compete with 88 other national winners for the title of Miss Universe. Mexico's Ximena Navarrete, Miss Universe 2010, will crown her successor on the 60th anniversary of the pageant.

"The Miss Universe pageant offers us a world class platform of sophistication and fun which is what Australian Gold is all about!  We are not a 'me too' sun care brand.  As you can see from our advertisements and visuals, Australian Gold has a certain cachet, a prestige really not found within the category. Miss Universe is the perfect venue to 'showcase' our brand," says Brian Starrett, Vice President Australian Gold, Global Retail Sales.

Australian Gold sun-care products are available at Walmart, Walgreens, CVS and other fine retailers.


Australian Gold is owned by New Sunshine, LLC, the leading manufacturer of tanning and skincare products in the United States. Founded in central Indiana 26 years ago, the company was purchased by MH Equity Investors in 2006. A 250,000 square-foot facility in Indianapolis serves as New Sunshine's headquarters, and is supported by a research and development lab and a manufacturing facility in Tempe, Arizona and distribution center in Tampa, FL. Employing 150 people locally, the Indianapolis corporate headquarters houses the company's four main lotion lines – Australian Gold, California Tan, Designer Skin and Swedish Beauty – as well as Helios, LLC, a software company. Australian Gold sunscreens and after sun moisturizer are available nationwide at mass, food and drug retailers. Australian Gold, California Tan, Designer Skin and Swedish Beauty indoor lotions are available at fine salons nationwide.  For more information, call 1(800) 633-0069 or visit

SOURCE Australian Gold