Austria's BAWAG PSK Bank to Enhance Its Competitiveness with Teradata Relationship Manager Solution

Marketing to integrate customers' data from websites, e-mail, branch banking, contact centers, and mail

Jun 30, 2010, 18:41 ET from Teradata Corporation

SAN DIEGO, June 30 /PRNewswire/ -- Teradata Corporation (NYSE: TDC) today announced that Austria's BAWAG PSK Bank plans to deploy the Teradata Relationship Manager solution to increase competitiveness by enhancing its marketing agility and customer service.  

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"In addition to using the traditional marketing channels of direct mail and branch communications, we decided that Teradata had the best solution to help us automate our event-based marketing campaigns. We will be able to integrate data about all customer contacts from e-mail, branch banking, contact centers, mail and the bank's website," said Kaspar Trachsel, head of Customer Relationship Management, BAWAG PSK Bank. "The deployment of multi-channel capability and the resulting enterprise analytics is an essential step to allow us to better serve our valued customers and enhance our competitive differentiation."

Since 2007, BAWAG PSK Bank has relied on Teradata enterprise analytics and data warehousing technology to drive its effective marketing programs. The decision to grow the relationship was based on the power and proven results of Teradata's leading technology and the strength of its professional services consulting.

"We are pleased that BAWAG PSK Bank is expanding its relationship by selecting the Teradata solution, with its ten-year leadership in multi-channel marketing" said Hermann Wimmer, president, EMEA Region, Teradata Corporation. "Teradata Relationship Manager was recently positioned in Gartner's Leaders Quadrant as a proven portfolio used by global customers to drive business results."

About BAWAG PSK Group

BAWAG P.S.K. ranks among the five largest banks in Austria and is the leading retail bank for the middle-income market. It is a modern, service oriented, one-stop financial institution with excellent market know-how. It offers a wide range of innovative products, both for retail and commercial customers with 1.6 million retail and 60,000 corporate customers. The bank reported 41.2 billion euros in assets and administers customer deposits of 22.7 billion euros. BAWAG P.S.K. has the biggest centrally managed distribution network in Austria with 150 branches, 1,100 postal offices and 600 postal partners.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database softwareenterprise data warehousing, data warehouse appliancesconsulting, and enterprise analytics.   Visit Teradata on the web at

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SOURCE Teradata Corporation