Automotive wrap films market size to grow by USD 6,328.5 million from 2022 to 2027; A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Jan. 11, 2023 /PRNewswire/ -- The global automotive wrap films market size is estimated to increase by USD 6,328.5 million between 2022 and 2027. The market's growth momentum will progress at a CAGR of 17.32% during the forecast period. Discover some insights on market size before buying the full report. Request a sample report

Global Automotive wrap films market - Customer Landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity
• Get detailed insights into this market study. Buy the report!

Automotive wrap films market – Vendor Analysis

Vendor Landscape – The global automotive wrap films market is fragmented. The market comprises some well-established players that offer a good range of automotive wrap films to customers across the world. The vendors are continuously working toward developing innovative and customized solutions for customers. They are also focusing on adopting new and advanced technologies to expand the scope of application of their offerings while increasing the satisfaction levels of their customers. Furthermore, some vendors are redesigning their strategies in order to maximize the cushioning effect and improve their sales and bottom line. All these factors are expected to intensify the competition in the market during the forecast period.

A few prominent vendors that offer automotive wrap films in the market are 3M Co., A.P.A. Spa, ACI Dynamix, ADS Window Films Ltd., Arlon Graphics LLC, Avery Dennison Corp., Compagnie de Saint Gobain SA, Eastman Chemical Co., Exotic Vehicle Wraps, FILMTACK Pte. Ltd., GARWARE HI TECH FILMS Ltd., Global Pet Films Inc., HEXIS Co., Johnson Window Films Inc., LINTEC Corp., NEXFIL Co. Ltd., ORAFOL Europe GmbH, Rayno Window Film, VViViD Vinyl Inc., and FOLIATEC Bohm GmbH and Co. Vertriebs KG.

Vendor Offerings -

• A.P.A. Spa - The company offers automotive wrap films such as UltraJet, CH Chrome, and CWR antiscratch.
• ACI Dynamix - The company offers automotive wrap films such as colored wraps, chrome and other material wraps, racing liveries, and full custom designs wraps.
• ADS Window Films Ltd. - The company offers automotive wrap films such as ADS window films and paint protection films.
• Arlon Graphics LLC - The company offers automotive wrap films such as SLX Plus, SLX Cast Wrap, and IllumiNITE Wrap.

Automotive wrap films market - Segmentation Assessment

Segment Overview
Technavio has segmented the market based on application (light-duty vehicles, medium-duty vehicles, and heavy-duty vehicles), type (cast film and calendered film), and geography (North America, APAC, Europe, Middle East and Africa, and South America). 

• The market share growth by the light-duty vehicles segment will be significant during the forecast period. The segment is driven by the rising adoption of passenger vehicles and the increasing spending capacity of consumers worldwide.

Geography Overview
By geography, the global automotive wrap films market is segmented into North America, APAC, Europe, the Middle East and Africa, and South America. The report provides actionable insights and estimates the contribution of all regions to the growth of the global automotive wrap films market.

• North America is estimated to contribute 36% to the growth of the global market during the forecast period. The surging adoption of luxury and sports vehicles and the high disposable income of consumers are driving the growth of the automotive wrap films market in North America.

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Automotive wrap films market – Market Dynamics

Leading Drivers – 

• The market is driven by increasing advertisements by vendors to capture the audience's attention.
• Vendors are investing in signboards, print ads, and radio and television spots to attract customers.
• These modes are effective in reaching a wide target audience as they are stationary.
• The increasing popularity of automotive wrap films among consumers is encouraging vendors to introduce customization options by offering unique textures and finishes, such as wood grain, brushed metal, and leather.
• Such developments among vendors are increasing the demand for automotive wrap films among vendors, which is driving the growth of the market.

Key Trends – 

• The growing popularity of motorsports is identified as the key trend in the market.
• The rise in the popularity of motorsports has significantly increased the number of motorsports fans worldwide.
• The high popularity of motorsports is having a positive influence on the growth of the automotive film wrap market.
• These racing events have increased the participation of automakers, experts, and policymakers, which is increasing sponsorship, advertising, merchandising, and broadcasting.
• This is creating immense growth opportunities for vendors operating in the market.

Major challenges – 

• Low consumer awareness is identified as the major challenge in the market.
• Many customers are unaware of the benefits of using automotive wrap films.
• Also, automotive wrap films are perceived to be costlier than respraying and fresh paint coatings, which is impacting its widespread adoption among consumers.
• Such challenges are hindering the growth of the global automotive wrap films market.

Driver, Trend, and Challenges are the factor of market dynamics that state about consequences & sustainability of the businesses, find some insights from a sample report!

What are the key data covered in this automotive wrap films market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the automotive wrap films market between 2023 and 2027
• Precise estimation of the size of the automotive wrap films market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the automotive wrap films market industry across North America, APAC, Europe, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of automotive wrap films market vendors

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Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global automotive wrap films market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global automotive wrap films market 2017 - 2021 ($ million)

• 4.2 Application Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ million)

• 4.3 Type Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Application

• 6.1 Market segments 
• Exhibit 30: Chart on Application - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Application - Market share 2022-2027 (%)

• 6.2 Comparison by Application 
• Exhibit 32: Chart on Comparison by Application
• Exhibit 33: Data Table on Comparison by Application

• 6.3 Light-duty vehicles - Market size and forecast 2022-2027
• Exhibit 34: Chart on Light-duty vehicles - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Light-duty vehicles - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Light-duty vehicles - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Light-duty vehicles - Year-over-year growth 2022-2027 (%)

• 6.4 Medium-duty vehicles - Market size and forecast 2022-2027
• Exhibit 38: Chart on Medium-duty vehicles - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Medium-duty vehicles - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Medium-duty vehicles - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Medium-duty vehicles - Year-over-year growth 2022-2027 (%)

• 6.5 Heavy-duty vehicles - Market size and forecast 2022-2027
• Exhibit 42: Chart on Heavy-duty vehicles - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Heavy-duty vehicles - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Heavy-duty vehicles - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Heavy-duty vehicles - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Application 
• Exhibit 46: Market opportunity by Application ($ million)

7 Market Segmentation by Type

• 7.1 Market segments 
• Exhibit 47: Chart on Type - Market share 2022-2027 (%)
• Exhibit 48: Data Table on Type - Market share 2022-2027 (%)

• 7.2 Comparison by Type 
• Exhibit 49: Chart on Comparison by Type
• Exhibit 50: Data Table on Comparison by Type

• 7.3 Cast film - Market size and forecast 2022-2027
• Exhibit 51: Chart on Cast film - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Cast film - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Cast film - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Cast film - Year-over-year growth 2022-2027 (%)

• 7.4 Calendered film - Market size and forecast 2022-2027
• Exhibit 55: Chart on Calendered film - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Calendered film - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Calendered film - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Calendered film - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Type 
• Exhibit 59: Market opportunity by Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 61: Chart on Market share by geography 2022-2027 (%)
• Exhibit 62: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 63: Chart on Geographic comparison
• Exhibit 64: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 APAC - Market size and forecast 2022-2027
• Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 89: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 Canada - Market size and forecast 2022-2027
• Exhibit 97: Chart on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.12 UK - Market size and forecast 2022-2027
• Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 105: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 106: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 108: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 109: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 110: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 111: Matrix on vendor position and classification

• 12.3 3M Co. 
• Exhibit 112: 3M Co. - Overview
• Exhibit 113: 3M Co. - Business segments
• Exhibit 114: 3M Co. - Key news
• Exhibit 115: 3M Co. - Key offerings
• Exhibit 116: 3M Co. - Segment focus

• 12.4 A.P.A. Spa 
• Exhibit 117: A.P.A. Spa - Overview
• Exhibit 118: A.P.A. Spa - Product / Service
• Exhibit 119: A.P.A. Spa - Key offerings

• 12.5 ACI Dynamix 
• Exhibit 120: ACI Dynamix - Overview
• Exhibit 121: ACI Dynamix - Product / Service
• Exhibit 122: ACI Dynamix - Key offerings

• 12.6 ADS Window Films Ltd. 
• Exhibit 123: ADS Window Films Ltd. - Overview
• Exhibit 124: ADS Window Films Ltd. - Product / Service
• Exhibit 125: ADS Window Films Ltd. - Key offerings

• 12.7 Arlon Graphics LLC 
• Exhibit 126: Arlon Graphics LLC - Overview
• Exhibit 127: Arlon Graphics LLC - Product / Service
• Exhibit 128: Arlon Graphics LLC - Key offerings

• 12.8 Avery Dennison Corp. 
• Exhibit 129: Avery Dennison Corp. - Overview
• Exhibit 130: Avery Dennison Corp. - Business segments
• Exhibit 131: Avery Dennison Corp. - Key news
• Exhibit 132: Avery Dennison Corp. - Key offerings
• Exhibit 133: Avery Dennison Corp. - Segment focus

• 12.9 Compagnie de Saint Gobain SA 
• Exhibit 134: Compagnie de Saint Gobain SA - Overview
• Exhibit 135: Compagnie de Saint Gobain SA - Business segments
• Exhibit 136: Compagnie de Saint Gobain SA - Key offerings
• Exhibit 137: Compagnie de Saint Gobain SA - Segment focus

• 12.10 Eastman Chemical Co. 
• Exhibit 138: Eastman Chemical Co. - Overview
• Exhibit 139: Eastman Chemical Co. - Business segments
• Exhibit 140: Eastman Chemical Co. - Key offerings
• Exhibit 141: Eastman Chemical Co. - Segment focus

• 12.11 FILMTACK Pte. Ltd. 
• Exhibit 142: FILMTACK Pte. Ltd. - Overview
• Exhibit 143: FILMTACK Pte. Ltd. - Product / Service
• Exhibit 144: FILMTACK Pte. Ltd. - Key offerings

• 12.12 Johnson Window Films Inc. 
• Exhibit 145: Johnson Window Films Inc. - Overview
• Exhibit 146: Johnson Window Films Inc. - Product / Service
• Exhibit 147: Johnson Window Films Inc. - Key offerings

• 12.13 LINTEC Corp. 
• Exhibit 148: LINTEC Corp. - Overview
• Exhibit 149: LINTEC Corp. - Business segments
• Exhibit 150: LINTEC Corp. - Key offerings
• Exhibit 151: LINTEC Corp. - Segment focus

• 12.14 NEXFIL Co. Ltd. 
• Exhibit 152: NEXFIL Co. Ltd. - Overview
• Exhibit 153: NEXFIL Co. Ltd. - Product / Service
• Exhibit 154: NEXFIL Co. Ltd. - Key offerings

• 12.15 ORAFOL Europe GmbH 
• Exhibit 155: ORAFOL Europe GmbH - Overview
• Exhibit 156: ORAFOL Europe GmbH - Product / Service
• Exhibit 157: ORAFOL Europe GmbH - Key offerings

• 12.16 Rayno Window Film 
• Exhibit 158: Rayno Window Film - Overview
• Exhibit 159: Rayno Window Film - Product / Service
• Exhibit 160: Rayno Window Film - Key offerings

• 12.17 VViViD Vinyl Inc. 
• Exhibit 161: VViViD Vinyl Inc. - Overview
• Exhibit 162: VViViD Vinyl Inc. - Product / Service
• Exhibit 163: VViViD Vinyl Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 164: Inclusions checklist
• Exhibit 165: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 166: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 167: Research methodology
• Exhibit 168: Validation techniques employed for market sizing
• Exhibit 169: Information sources

• 13.5 List of abbreviations 
• Exhibit 170: List of abbreviations

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