Autonomy Interwoven First to Deliver Integrated Web Content Management, Search, Optimization, and Rich Media on a Single Platform

CAMBRIDGE, England and SAN FRANCISCO, March 3, 2010 /PRNewswire-FirstCall/ -- Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced significant enhancements to the company's flagship line of web content management (WCM) platform. Powered by Autonomy's Intelligent Data Operating Layer (IDOL), Autonomy Interwoven TeamSite, LiveSite, and Virage MediaBin include new capabilities designed to enable a modern, next-generation web experience. To date, hundreds of customers worldwide - including American Medical Association, Arkema, BNP Paribas, Fidelity International, and Loma Linda University Medical Center - are leveraging the new release of TeamSite, LiveSite, and Virage MediaBin to deliver an intelligent and engaging global web presence.

"Autonomy Interwoven's web content management platform plays a vital role in allowing us to provide a contextually rich and engaging customer experience," said Nick Abruzzo, Vice President of Interactive Marketing at American Medical Association. "We are leveraging Autonomy Interwoven's WCM solution and IDOL site search engine to create a world-class web presence. The web solution was chosen by IT and marketing because of its ability to meet our needs today - and for years to come."

Autonomy Interwoven - the Platform for the Modern Web

Autonomy Interwoven's web content management platform contains all the elements required to deliver a modern, next-generation web experience, including new capabilities to support global deployments, leverage rich media, and deliver highly targeted and optimized content. The new platform includes the following innovations:

    Rapidly Rollout a Global Web Presence

    - Global Web Presence - the new version of TeamSite provides
      dependency management, automatic language detection, and clustering of
      conceptually related content. This means new content will always be
      accurately and consistently represented in each region.

    - Allow Marketers to Create Websites Faster - the new WCM
      platform provides marketers with new surf-and-edit capabilities like
      keyword shortcuts, fixed area layout and in-line editing for
      unsurpassed usability. Additionally, the platform provides seamless
      integration with Microsoft Office, such as Outlook for task-based
      approval and alerts.

    - Streamlined Installation - the platform also provides
      streamlined installation and administration capabilities through a
      consolidated administration console.


    Automatically Deliver Targeted, Dynamic Content to Any Channel

    - Agnostic Dynamic Content Delivery - LiveSite delivers
      industry-first agnostic content delivery capabilities which allow
      marketers to dynamically display content to any display environment,
      including portal, Flash, AJAX, and .NET. This is a huge benefit to
      today's global organizations, which manage distributed IT environments,
      and struggle to deliver relevant, dynamic content to portals, ecommerce
      sites, and mobile applications.

    - Dynamic Targeting - the platform provides the full spectrum
      of implicit and explicit targeting capabilities across all channels,
      including web, contact center, and social media. Unlike other marketing
      technologies, Autonomy automatically tags and forms a conceptual
      understanding of all content, inside and outside a corporation. This
      underlying capability allows businesses to instantly deliver more
      relevant, targeted content to customers.

    - Integrated Ecommerce - the WCM platform provides out-of-the
      box capabilities for intelligent recommendations, directed navigation,
      merchandising, and advanced search marketing.

    - Integrated WCM and Optimization - Autonomy Interwoven is the
      only platform that combines WCM and Multivariate Testing in a single
      interface. Announced in Q2 of 2009, this combination allows marketers
      to quickly make adjustments that lead to proven increases in online
      conversions.


    Create a Visually Stunning Web Presence

    - Intelligent Use of Rich Media Content - the platform
      leverages Autonomy Virage MediaBin rich media analytics to obtain a
      conceptual understanding of all images or videos, regardless of format
      or language. The system automatically tags all content and presents
      digital assets through a new rich media interface, allowing marketers
      and agency partners to more quickly and easily find and present the
      right image, every time.

    - Ease-of-Use Enhancements - Virage MediaBin also includes a
      new lightweight, browser-based graphics file editor that allows
      marketers to edit, resize, crop, and adjust brightness and color of
      logos and other images directly on a web page.


    Benefit from a Powerful, Meaning-Based Architecture

    - Autonomy Interwoven is the industry's only marketing
      platform that combines a meaning-based architecture - based on IDOL –
      with world-class web content solutions. As a result, Autonomy
      Interwoven is uniquely positioned to deliver a comprehensive marketing
      platform that enables businesses to automatically gain insight on all
      forms of information, act on new opportunities as they emerge, and
      continually optimize these interactions to maximize results.

    - With IDOL as the underlying architecture, customers benefit
      from world-class reliability, scalability, and high-performance,
      capable of evolving as their IT environment and overall web presence
      becomes more complex.

"As the global economy shifts towards an upturn, marketers have a tremendous opportunity to deepen customer engagement to drive their business," said Rafiq Mohammadi, CEO of Autonomy Interwoven. "Autonomy Interwoven is the only company that provides a platform to allow businesses to truly understand their customers, act on these insights, and continually optimize their web presence to maximize results. We are very pleased with the positive market adoption of TeamSite, LiveSite, and Virage MediaBin 7.1, and look forward to working with our customers as they deliver world-class, modern web experiences."

For more information please visit http://www.interwoven.com/wcm.

About Autonomy Interwoven

Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT professionals to work on higher value activities. Automated capabilities such as multivariable testing (MVT), segmentation and targeting, product recommendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating processes to lower costs and increase marketing agility.

Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile.

    Please visit http://www.autonomy.com/interwoven to learn more.

    Autonomy Editorial Contacts:

    Randy Cairns
    Autonomy (US)
    +1-408-953-7111
    [email protected]

    Ian Bain
    The Red Consultancy (US)
    +1-415-618-8806
    [email protected]

    Edward Bridges
    Financial Dynamics (UK)
    +44-207-831-3113
    [email protected]

    David Vindel
    The Red Consultancy (UK)
    +44-207-025-6529
    [email protected]

SOURCE Autonomy Corporation plc