SCOTTSDALE, Ariz., Aug. 25, 2015 /PRNewswire/ -- Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), announced that it has been selected as the public relations and content marketing agency of record for Availity, LLC.
Headquartered in Jacksonville, Fla., Availity is the nation's largest, most trusted real-time health information network serving health plans and providers. As the healthcare industry shifts to a value-based model of care, Availity's next-generation solutions will lead the way in fostering meaningful, data-rich collaboration between payers and providers. The company's advanced clearinghouse, revenue cycle management, and patient access/web portal services enable its customers to drive measurable and meaningful organizational improvements.
"I'm delighted to have retained Amendola as our public relations partner," said Molly Miles, Vice President of Marketing at Availity. "Having worked with Amendola in the past, I know that Availity, our clients, and our thought leaders will be well-represented in the marketplace. With their expertise in the HIT industry, Amendola will highlight Availity's growing network effect and the tremendous value we bring to the health plan and provider communities."
Under the terms of the agreement, Amendola will deliver a comprehensive and aggressive public relations and content development program for Availity focused on traditional and innovative solutions to generate market visibility. The Amendola team will also provide ongoing strategic counsel on market developments and messaging to support media and analyst relations, as well as speaker and award initiatives.
"It's an exciting time in healthcare technology, and Availity has a great story to tell," said Jodi Amendola, CEO of Amendola Communications. "Their network has grown substantially over the last five years and their technology solutions are creating a new level of health plan-provider collaboration, which has become so critical during this shift to value-based care. We believe that our deep knowledge of the health care IT industry can position the Availity story—and the many success stories of their customers—strategically in the market."
About Availity, LLC
As an industry-leading, HITRUST-certified health care information technology company, Availity serves an extensive network of health plans, providers, and technology partners nationwide through a suite of dynamic products built on a powerful, intelligent platform. Availity integrates and manages the clinical, administrative, and financial data needed to fuel real-time coordination between providers, health plans, and patients in a growing value-based care environment. Facilitating over 7 million transactions daily, Availity's ability to provide accurate, timely, and relevant information is vital to the financial success of its clients.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola's seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry's "A Team," visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Matt Schlossberg, Digital & Content Director
SOURCE Amendola Communications