Avi Nir, Chief Executive Officer Of Keshet Media Group, To Keynote At MIPTV 2014

PARIS, March 6, 2014 /PRNewswire/ -- MIPTV announces today that Avi Nir, Chief Executive Officer of Keshet Media Group, will give a keynote address on Monday 7 April, 11.30-12.00, as part of MIPTV's Media Mastermind Keynote Series. Organised by Reed MIDEM, MIPTV will take place in Cannes, France, from 7-10 April 2014.

During the keynote Avi Nir will address how to drive innovation in television in today's digital age. Core to this discussion is the aim to challenge predictability, and the belief that TV must be innovative and forward-thinking if it is to excite and delight today's changeable and demanding audience which operates on the move (and expects us to move with it).

Debating how to innovate and break current paradigms, Nir will address the constant need to find a balance between challenging versus boring the viewer and breaking the cycle of formulaic content with disruptive, engaging ideas that hold viewers' attention and curiosity – from real-time reality to high-concept drama.

He will cite examples from Keshet's variety of scripted and non-scripted shows on air and in development internationally, and address the issue of content lifecycles - considering the impact of the digital revolution.

As the head of Israel's foremost media company and named the First Most Influential Person in Israeli Culture, Nir speaks primarily as a broadcaster and cultural leader - but at his core, Nir speaks as a content evangelist – a buyer, seller, developer and enthusiast of excellence in television.

Besides its enviable track record in broadcasting, dominating local viewing with shares in excess of 40%, Keshet Broadcasting has enjoyed global success with its high-quality shows. Nir is actively engaged in many international adaptations: such as the US productions of its scripted properties Dig, False Flag, and MICE and the UK reversion of its successful drama The A Word. Notably, he serves as an Executive Producer on Showtime's Emmy®-winning drama Homeland, for which he was personally awarded an Emmy®. Keshet's original Israeli show, Prisoners of War, upon which Homeland is based, has sold to more than 20 territories internationally.

Through forming Keshet International, the company's global production and distribution arm, Nir has introduced Keshet's quality content throughout the world and has found widespread international success for its formats including the trailblazing interactive talent show Rising Star, which has sold to more than 25 territories since its launch at MIPCOM 2013.

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About MIPTV- MIPTV - now in its 51^st year - is the world's most powerful and prestigious market and creative incubator for content on every screen. In early April, professionals from across the TV and digital entertainment spectrum gather in Cannes, France for four days of intensive networking, trading, screenings, and high-level conferences and keynotes. MIPTV is also a key venue for early-stage development and financing deals, content acquisitions and programme sales. Meanwhile, the MIPCube forum - an integral part of the MIPTV week - explores the ways in which technology and creativity are working together to enrich and reinvent the viewing experience. The weekend prior to MIPTV sees the MIPDoc and MIPFormats showcases, now recognised as among the world's most influential events for the non-fiction and unscripted programming industries. www.miptv.com

About Reed MIDEM – Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, LeWeb Paris and London for internet forward-thinkers, MIPIM, MIPIM Asia, MIPIM UK and MAPIC for the property and retail real estate sectors. www.reedmidem.com

About Reed Exhibitions - Reed Exhibitions is the world's leading events organizer, with over 500 events in 41 countries. In 2012 Reed brought together seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 34 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group, a world leading provider of professional information solutions. www.reedexpo.com

SOURCE Reed MIDEM