NEW YORK, Feb. 28, 2012 /PRNewswire/ -- BtoB magazine has selected Aviation Week's Paris Air Show App as the Mobile winner of this year's Social Media Marketing Awards, recognizing the top social media marketing campaigns in the b-to-b industry. Aviation Week's Paris Air Show App is the first mobile app to provide essential show information to Paris Air Show attendees, including an interactive map, exhibitor listings, aircraft photos and statistics, a Paris city guide, multimedia show news, and a Twitter feed.
Aviation Week developed the Paris Air Show App in 2011 as part of its overall mobile strategy for on-the-go professionals. In addition to providing useful features to attendees, the app was sponsored by Airbus, increased mobile site traffic by 200%, and has been downloaded more than 5,000 times. Aviation Week's responsive, fast-acting development and comprehensive digital marketing/social media outreach campaign delivered an innovative media solution that helped attendees navigate the show. The Paris Air Show is the world's largest gathering of aerospace and defense (A&D) professionals, attracting more than 150,000 trade visitors and 204,000 public visitors.
"Using voice of the customer input and experiences from our own Aviation Week-produced events, we knew that market data combined with essential show news is what the professional A&D community needs onsite, especially at an industry event as large and important as the Paris Air Show," said Greg Hamilton, president, Aviation Week. "We are honored to be recognized by BtoB's editorial team. This is terrific validation of our innovation in action—innovation that enhances and deepens an experience, a key Aviation Week Advantage."
"We pride ourselves on market focused content as much as we do market focused media," said Joe D'Andrea, director of communications and sales development, Aviation Week, "and the Paris Air Show App is a great example of how we deliver the right innovation at the right time. The app was taken from concept to execution in only three months with an integrated team from all areas of our business, from research of our industry's mobile landscape to our highly skilled technology development team, who ensured a highly positive user experience. Combine that with an integrated campaign of social, online and traditional marketing, and you have a focused product that exceeds expectations."
With all of Aviation Week's publications available in digital format through Zinio since 2008, Aviation Week continues to move forward on mobile and innovative initiatives. A redesigned AviationWeek.com, m.aviationweek.com, MRO Links, the Aviation Week Intelligence Network (AWIN), and the Innovation Challenge Showcase continue to engage the industry with new digital tools and business development opportunities that deliver measurable ROI.
Aviation Week and winners in nine other categories can be seen at BtoBOnline.com and in the March 12 issue. Winners will also be honored at BtoB's Social Media Marketing Awards Luncheon on March 20 in San Francisco. To download the app, visit http://itunes.apple.com/us/app/avweek-paris/id438193051?mt=8.
About Aviation Week:
Aviation Week, part of The McGraw-Hill Companies, is the largest multimedia information and services provider to the global aviation, aerospace and defense industries, and includes http://AviationWeek.com, Aviation Week & Space Technology, Defense Technology International, Business & Commercial Aviation, Overhaul & Maintenance, ShowNews, Aviation Daily, Aerospace Daily & Defense Report, The Weekly of Business Aviation, Aviation Week Intelligence Network and MRO Links. The group also produces major events around the world.
About The McGraw-Hill Companies:
McGraw-Hill announced on September 12, 2011, its intention to separate into two public companies: McGraw-Hill Financial, a provider of content and analytics to global financial markets, and McGraw-Hill Education, an education company focused on digital learning and education services worldwide. McGraw-Hill Financial's leading brands include Standard & Poor's Ratings Services, S&P Capital IQ, S&P Indices, Platts energy information services and J.D. Power and Associates. With sales of $6.2 billion in 2011, the Corporation has approximately 23,000 employees across more than 280 offices in 40 countries. Additional information is available at http://mcgraw-hill.com.
SOURCE Aviation Week