
Created with input from runners, the personalized Swiss Made timepiece connects the marathon's Greek origins with Philadelphia's history and each finisher's own race
PHILADELPHIA, Sept. 30, 2026 /PRNewswire/ -- AXIA Time (AXIA), creator of heirloom-quality, Swiss Made timepieces that honor life's defining achievements, today unveiled the Official Timepiece of the 2026 Philadelphia Marathon Weekend. Built on AXIA's 38 mm ENOSI design, the automatic watch was created with input from Philadelphia Marathon Weekend runners to commemorate America's 250th anniversary and the training, commitment, and support behind race day.
The finish line lasts a moment, but everything it takes to reach it stays with a runner: the early mornings, the long runs, the setbacks, and the decision to keep going. Feedback from Philadelphia Marathon Weekend participants helped shape the watch's size, styling, personalization, and gifting experience, creating a timepiece for runners marking their own finish and for the people who shared the journey with them.
The blue dial draws from the Marathon's red, white, and blue identity. The Philadelphia Marathon Weekend logo appears in polished steel at 12 o'clock, while the America250 logo at 6 o'clock marks the 250th anniversary of the signing of the Declaration of Independence. "Marathon 490 BC" and "Philadelphia 2026" connect the race's Greek origins with the city where each runner's finish takes place. A red second hand and a Liberty Bell on the crown carry the Philadelphia Marathon Weekend's identity into the watch's smallest details.
The engraved caseback features the race map framed by a Greek key pattern, connecting the origins of the marathon with AXIA's own Greek heritage. Buyers may personalize the engraving with the runner's name, bib number, official finish time, or another short detail meaningful to the race. The Swiss Made timepiece is powered by a Sellita SW200-1 automatic movement and includes a 316L stainless steel bracelet and color-matched rubber strap. The first 250 pieces will be individually numbered.
"Every runner reaches the start line with a story that began long before race weekend," said John Kanaras, founder and CEO of AXIA Time. "The finish is for every 5 a.m. start, every long run, and every person who helped make it possible. We wanted to create a watch that could hold that meaning and give runners and the people who love them a lasting way to remember what it took to get there."
"The Philadelphia Marathon Weekend is inseparable from the city around it, from the course and its landmarks to the crowds that line the streets," said Kathleen Titus, Race Director. "AXIA has translated that sense of place into a keepsake runners can personalize and carry beyond race weekend. We look forward to sharing it with participants and their families at the Expo."
At the Philadelphia Marathon Weekend Expo at the Pennsylvania Convention Center, AXIA will invite visitors to experience the watch through an installation themed "Every Second Got You Here." Visitors can participate in a time-based challenge for prizes, plus recognize runners and their loved ones through a message wall titled "This Finish Is For…" Orders of the first 250 pieces placed before and during the Weekend Expo will include guaranteed holiday delivery.
The Official Timepiece is also available for pre-order at axiatime.com with complimentary personalization and, for a limited time, a walnut display box; runners may submit their official finish time after the race if they choose to include it as part of their engraving.
The partnership expands AXIA's portfolio of commemorative timepieces for defining achievements in sport. AXIA's portfolio includes FIFA World Cup 2026™ and College Football Playoff Official Licensed Product timepieces, as well as official timepieces for the Heisman Trophy and the Tewaaraton Award.
About AXIA Time
AXIA Time creates heirloom-quality, custom timepieces that honor life's defining achievements. Guided by axia (value), philotimo (integrity and doing right by others), and the spirit of Ithaka (finding meaning in the journey), AXIA designs watches meant to be worn, cherished, and passed down. Every piece is crafted with Swiss Made movements, premium materials, and meticulous attention to detail, reflecting a commitment to quality, care, and personal service. From universities and championship teams to individuals marking once-in-a-lifetime moments, AXIA Time builds watches that capture a story and keep it close.
AXIA Time. Made for the moment. Built for forever.
About America250
America250 is the national, nonpartisan initiative engaging all Americans in celebrating and commemorating the Semiquincentennial — the 250th anniversary of the signing of the Declaration of Independence. It is led by the congressionally appointed U.S. Semiquincentennial Commission and its sole-supporting nonprofit organization, America250.org, Inc., together known as America250. This multi-year effort launched on July 4, 2023, with America's Invitation, a national public engagement campaign inviting all Americans to share their stories, hopes, and dreams for the future of our country. America250 is working to provide opportunities for all Americans to pause and reflect on our nation's past, honor the contributions to the Nation, and look to the future we want to create for the next generation and beyond. Visit America250.org, and follow us on X, Instagram, Facebook, LinkedIn, and TikTok.
SOURCE AXIA Time
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