LOS ANGELES, Jan. 29, 2019 /PRNewswire/ -- AXS has announced that data and analytics leader Sezin Aksoy has joined AXS as Senior Vice President of Global Data Strategy & Analytics. Bringing more than 15 years of data strategy and acquisition, analytics, and revenue management experience, Aksoy will oversee the analytics maturation of the AXS platform to continue to serve its client base with best-in-class intelligence throughout the ticketing lifecycle.
Aksoy has honed expertise in business strategy and analytics, successfully transferring her knowledge across industries from airlines to sports to entertainment. She leveraged her experience at American Airlines in revenue management and corporate sales to start the first analytics team for the Cleveland Cavaliers, bringing the airline pricing model to the team's single game tickets, an innovative approach within the NBA at that time.
"The innovation throughout our ticketing technologies continues to accelerate, and with it the vast opportunity to harness data," said Tom Andrus, Chief Operating Officer of AXS. "As we continue to invest in connecting artists and teams to their fans, Sezin is uniquely qualified to grow and fortify our data strategy, continuing to provide our partners with actionable data to grow their business."
Aksoy will oversee data analytics functions across America, Europe and Asia in addition to managing AXS Intelligence, a product empowering AXS partners with tools to identify sales patterns and demographic trends to make real-time marketing decisions. Additionally, she will lead the business intelligence initiatives around AXS Mobile ID, an identity-based technology providing individual insights into every fan who purchases, transfers, sells or uses a ticket.
"AXS is more than a ticketing system or technology, it's a solutions provider that works with some of the best names in entertainment and sport develop a customized experience benefiting both the organization and their fans—which is why I am thrilled to join this team," said Aksoy. "The advances AXS has already made with the first party is amazing. I'm looking forward to taking that even further to make events more impactful for our partners, and more personalized and streamlined for our ticket buyers."
About AXS (Note: pronounced "Access")
AXS is a leading ticketing, data, and marketing solutions provider in the US, UK and Europe. The company and its solutions empower more than 200 clients -- teams, arenas, theaters, clubs and colleges-- to turn data into action, maximize the value of all their events and create joy for fans. It is an enterprise event technology platform that services venues, promoters and sports teams; providing fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface. AXS serves all phases of the event life-cycle beyond just ticketing, through its consumer facing website, AXS.com and the AXS App. Headquartered in Los Angeles, California, AXS employs more than 500 professionals in multiple locations worldwide: Cleveland, Charlotte, Dallas, Denver, London and Stockholm. AXS Group, LLC is owned by AEG, Dan Gilbert, and TPG Capital, owner of Cirque du Soleil.