Aysling Launches Publishing and Asset Management Solution for Urban Ministries, Inc.

ANN ARBOR, Mich., Feb. 5, 2014 /PRNewswire/ -- Aysling announced today the launch of a new content production system and asset management solution for UMI (Urban Ministries, Inc.), an African American-owned and operated Christian media company. The project included the installation of the WoodWing Enterprise workflow system and an integrated WoodWing Elvis DAM (digital asset management) solution that provides multi-channel publishing and a repository for storing, managing, and distributing digital assets. The combination of workflow and DAM create an easy-to-use, start-to-finish publishing platform. It is the first editorial workflow / production content management system the company has put in place.

Enterprise provides workflow, access rights, versioning and secure storage of content. It orchestrates the publishing process for all channels - print, web, social media, mobile and tablet. Aysling performed a customized installation of Enterprise for UMI, then provided on-site training on the system's workflow. After one week of training, the UMI team was able to use the software to manage the publication process for its book series, newsletters and magazines.

The integration of Elvis DAM adds a much-needed asset management component to the UMI workflow. In business since 1970, UMI generated decades of material that needed to be safeguarded, organized, and searchable. With its intuitive interface and powerful search taxonomy, Elvis DAM makes a large archive of photos, videos, and articles easy to manage and share.

"Enterprise and Elvis DAM gives us a complete publishing workflow when we previously had none, taking our business to the next level," said Shari Noland, chief technology officer at UMI. "And with Elvis DAM in place, the legacy of our publications will be protected as our archives are now organized and easily searchable, giving us the security that nothing will be misplaced."

"The combination of Enterprise and Elvis DAM delivers streamlined efficiencies and reduced duplication of efforts," said Patrick Becker, president of Aysling. "We're thrilled to work with UMI to provide these benefits which will help them grow their business for many years to come."

About Aysling
Aysling is a provider of digital publishing software solutions and digital media production services for publishers, retailers, corporations and agencies around the world. One of only four WoodWing Diamond Authorized Solution partners worldwide and one of only seven Adobe partners, Aysling delivers a cross-platform multi-channel distribution system for exceptional content creation and delivery to print, web, iPad, tablets and mobile markets. The company was founded in 2005 and is proud to have worked with brands like Amway, Angie's List, Forbes, Hearst, Meredith, PricewaterhouseCoopers, Time, The United Nations and many others. www.aysling.com

About UMI
UMI is the largest independent, African American-owned and operated Christian media company. The company publishes Christian education resources, including Bible studies, Sunday School and Vacation Bible School curriculum, books, movies, and websites designed for African American churches and individuals seeking a Christ-centered perspective on faith and life issues.

Contact:
Emily Kania
Marketing Director, Aysling
734-997-9500
[email protected]

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SOURCE Aysling