Azteca America Presents the Premiere of 'Cosas de la Vida' With Seasoned Talk-Show Host Rocio Sanchez Azuara

Oct 07, 2010, 12:23 ET from Azteca America

LOS ANGELES, Oct. 7 /PRNewswire/ -- Azteca America will launch on October 11 at 8 pm / 7 pm CST its latest entry into the talk show segment, Cosas de la Vida, hosted by Rocio Sanchez Azuara, one of most-recognized personalities of the genre.

Featuring heart-felt, real-life stories, Rocio Sanchez Azuara puts people first on her talk show as she works with a team of professionals and the audience to resolve the personal and family issues that guests are confronted with.

Sanchez Azuara is a veteran host of both news and entertainment programming. She began her career at a local Televisa station, before moving to network news at Televisa and then other Mexican television outlets. She first joined TV Azteca in 1992, where she participated in news programming, and finally started her own talk show, Cosas de la Vida.

Following a short stay at Telemundo, where she was the center of the network's daytime programming strategy, she returns to Azteca America with a fresh, updated version of the show that started it all.

She has promised to laugh, cry and share anger with guests and audiences in her new show. However, she says she draws the line when it comes to insulting or aggressive language.

"Rocio brings an immediate identification with an established audience thanks to her distinguished career as a talk show host and news reporter. She has a unique ability to identify with audiences and express deep emotions while maintaining a level of respect," said Executive Vice President of Programming, Production, and Marketing for Azteca America Alberto Santini Lara.

Grand Premiere, Cosas de la Vida, October 11 at 8pm/ 7pm CST, only on Azteca America.

About Azteca America

Azteca America is the alternative choice in broadcast television for Spanish speaking families residing in the United States. Azteca America operates in 69 markets nationwide, and can also be seen on DIRECTV Mas Channel 441 (AZA 441) and DISH Network Channel 825. Wholly owned by Mexican broadcaster TV Azteca, S.A. de C.V., Azteca America has access to the best programming from TV Azteca's three national networks, including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with an innovative line-up of shows from international producers and distributors to ensure the finest programming for Spanish-speaking viewers and unique advertising solutions for partners seeking to reach the most dynamic market in the country.

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For inquiries in Spanish, contact:

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011-52155- 3008-2826

SOURCE Azteca America