In partnership with Babson's agency of record, Boston-based Connelly Partners, the College recently launched a fully integrated campaign comprised of online, out of home, radio and print media to redefine entrepreneurship in order to help shape how the world views and values entrepreneurs of all kinds. Through the campaign's digital hub, define.babson.edu, Babson is crowd-sourcing definitions of the word entrepreneurship and sharing information about the entrepreneurial experience. The award winning campaign engaged more than 158,000 unique visitors from 179 countries since its launch in 2012; creating a movement around a broader meaning of entrepreneurship and, in doing so, gaining market adoption of Babson's positioning.
Babson also elevated its thought leadership through the creation of entrepreneurshipofallkinds.org, a website that shines a spotlight on people and organizations - across all spheres of society - that are acting entrepreneurially to create opportunities, deploy solutions and collaborate with others to make visions reality. Through feature stories, video, interviews, and related external content on topics ranging from family business to the sharing economy to how to nurture entrepreneurship at large, multinational corporations, the site engages people who share Babson's passion for entrepreneurship and social innovation, yet might not be affiliated with Babson academically. The site, built entirely from scratch by Babson's in-house marketing team and designed in responsive design, leverages the power of inbound marketing to grow the Babson brand in the external marketplace and reach new audiences around the world.
Babson was presented the AMA Higher Education Marketer of the Year Award (Team Honor) earlier today at the 2013 AMA Symposium for the Marketing of Higher Education at the Marriott Copley Boston.
Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds™. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society -- while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action® as the most positive force on the planet for generating sustainable economic and social value. For information, visit www.babson.edu.