Babson Marketing Professor Crittenden Receives Award For Innovative Excellence In Marketing Education

Aug 12, 2013, 14:45 ET from Babson College

WELLESLEY, Mass., Aug. 12, 2013 /PRNewswire-USNewswire/ -- Babson Marketing Division Chair and Professor Victoria Crittenden has received the 2013 Pearson Prentice Hall's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education (American Marketing Association Teaching and Learning SIG). This award serves to identify full-time marketing educators who have designed an innovative method of teaching marketing students or who have designed classroom innovations(s).

Crittenden is recognized both for her contributions to the field of marketing and for the impact she has made in the lives of her students and others. She is also recognized for creating an innovative project for her course, Digital Marketing Innovation in the Principles of Marketing. The project, the brand fan page, allows students to gain hands on digital marketing and social media experience. According to one of the judges, Crittenden's "teaching innovation is truly impactful and unique, engaging students in a real-world intersection of marketing theory and practice." Crittenden taught Digital Marketing Innovation in the Principles of Marketing at Boston College before coming to Babson.

She accepted the award in person and shared her insights August 10, 2013 at the American Marketing Association Summer Educator's Conference. Award winners extend the reach of their thought leadership by presenting to colleagues at the Conference.

Crittenden's research has been published in journals such as the Journal of the Academy of Marketing Science, Marketing Letters, Sloan Management Review, Psychology & Marketing, Business Horizons, Entrepreneurship Theory & Practice, Journal of Business Research, Business Strategy Review, Corporate Reputation Review, Journal of Public Affairs, Journal of Personal Selling & Sales Management, Industrial Marketing Management, Journal of Strategic Marketing, Information and Management, Organizations and Markets in Emerging Economies, and International Journal of Production Economics.

Her educational scholarship appears in journals such as the Journal of Marketing Education, Marketing Education Review, Decision Sciences Journal of Innovative Education, Journal of Education for Business, Journal of Teaching in International Business, and Journal for Advancement of Marketing Education. She is also an author of more than 100 published vignettes and cases.

Crittenden is President of the Academy of Marketing Science (AMS) and has been awarded the Lamb, Hair, McDaniel Outstanding Marketing Teacher Award by the AMS in 2005. She is a member of the Board of Trustees at Lyon College and is a member of the Academic Advisory Board for CUTCO/Vector Marketing Corporation. She also serves on several editorial review boards.

Visit Professor Crittenden's faculty page:

Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds(tm). The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society -- while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action(r) as the most positive force on the planet for generating sustainable economic and social value. For information, visit

"This news release was issued on behalf of Newswise™. For more information, visit"

Media Contacts:
Michael Chmura,, 781-239-4549

SOURCE Babson College