Baby toiletries market size to grow by USD 8.22 billion from 2021 to 2026: Product portfolio extension and innovation to drive growth - Technavio

NEW YORK, April 4, 2023 /PRNewswire/ -- The global baby toiletries market size is estimated to increase by USD 8.22 billion from 2021 to 2026. The market's growth momentum will accelerate at a CAGR of 6.34%. Product portfolio extension and innovation, which lead to product premiumization, drives market growth. The increase in pollution and deteriorating environmental conditions can lead to several health issues in babies, such as dandruff, rough hair, and others. Such concerns can be overcome with the use of baby toiletries. These products require high-quality ingredients, which further leads to product premiumization. Therefore, high product premiumization and product line extension, along with the growing customer expenditure on baby products, will increase the value sales in the global baby toiletries market. Discover more insights on market size and forecast (2022 to 2026) before buying the full report - Request a sample report

Baby toiletries market – Segmentation assessment

Segment overview
Technavio has segmented the market based on distribution channel (offline and online) and geography (Europe, North America, APAC, South America, and Middle East and Africa). 

• The offline segment will account for a significant share of the market growth during the forecast period. The revenue of this distribution channel comes from the sales of products through specialty stores, hypermarkets, and others. Specialty stores include baby product stores, brand-owned stores, multi-brand stores, and personal care product stores. Vendors of baby toiletries sell their products through specialty stores and other retail formats. Market players are expanding their stores in local and regional markets to increase sales through offline channels. This intensifies the competition in the market. To sustain in such a competitive market, retailers are employing new business and retail strategies, such as offering a wide assortment of products.

Geography overview
The report provides actionable insights and estimates the contribution of all regions to the growth of the global baby toiletries market.

• Europe will account for 32% of the market's growth during the forecast period. Germany and the UK are the key contributors to the baby toiletries market growth in the region. Moreover, market growth in Europe will be slower than the growth of the market in other regions. The rise in the standards of living will drive the baby toiletries market growth in the region during the forecast period.

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Baby toiletries market – Vendor analysis
Vendor landscape –

The global baby toiletries market is fragmented, with the presence of several leading global, regional, local, and domestic vendors. A few prominent vendors that offer baby toiletries in the market are Artsana Spa, Babisil Products Co. Ltd., California Baby, Colgate Palmolive Co., Domtar Corp., erbaviva, Farlin Corp., First Quality Enterprises Inc., Hengan International Group Co. Ltd., Himalaya Global Holdings Ltd., Johnson and Johnson, Kao Corp., Kimberly-Clark Corp., Mothercare Plc, Naterra International Inc., Pigeon Corp., Sebapharma GmbH and Co. KG, The Procter and Gamble Co., Unicharm Corp., and Unilever PLC and others.

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Vendors invest significantly to procure high-quality raw materials and focus on product-related R&D to manufacture baby toiletries. They focus on brand building and brand equity to differentiate themselves from their competitors. Vendors also focus on quality, regulatory compliance, and innovation to compete in the market. The price differentiation among vendors is low due to high competition.

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Baby toiletries market – Market dynamics

Key trends - The availability of multipurpose baby toiletry products is a key trend in the market. The launch of innovative and upgraded products has helped vendors build brand appeal and loyalty among consumers. For instance, Fissan by Unilever offers body and hair bath essentials that can be used for both hair and body wash. Similarly, California Baby offers a wide range of multipurpose products, such as CALIFORNIA KIDS SUPERSENSITIVE SHAMPOO and BODYWASH, which can be used for both body and hair care. Such products eliminate the need for purchasing multiple baby products. These factors will support the market growth during the forecast period.

Major challenges - The high availability of counterfeit products is challenging market growth. Factors such as the growing market prospects and a surge in demand for baby products are driving the sales of counterfeit products, especially in developing countries. These products are made of toxic and low-quality raw materials. Moreover, customers find it difficult to distinguish between original and counterfeit products. These factors lead to market fragmentation, lack of price standardization, market share erosion, and other issues. The low price of counterfeit products further fuels their demand, which adversely affects the sales and pricing strategies of genuine vendors. As a result, global players are compelled to reduce the prices of their products, which decreases their profit margins and value sales proportion.

Trends and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this baby toiletries market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the baby toiletries market between 2022 and 2026
• Precise estimation of the size of the baby toiletries market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the baby toiletries market across Europe, North America, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of baby toiletries market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis - Comparison between2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Distribution Channel

• 5.1 Market segments 
• Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)

• 5.2 Comparison by Distribution Channel 
• Exhibit 26: Chart on Comparison by Distribution Channel
• Exhibit 27: Data Table on Comparison by Distribution Channel

• 5.3 Offline - Market size and forecast 2021-2026
• Exhibit 28: Chart on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on Offline - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Offline - Year-over-year growth 2021-2026 (%)

• 5.4 Online - Market size and forecast 2021-2026
• Exhibit 32: Chart on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on Online - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Online - Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by Distribution Channel
• Exhibit 36: Market opportunity by Distribution Channel ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 38: Chart on Market share by geography 2021-2026 (%)
• Exhibit 39: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 40: Chart on Geographic comparison
• Exhibit 41: Data Table on Geographic comparison

• 7.3 Europe - Market size and forecast 2021-2026
• Exhibit 42: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 44: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 45: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.4 North America - Market size and forecast 2021-2026
• Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.5 APAC - Market size and forecast 2021-2026
• Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.6 South America - Market size and forecast 2021-2026
• Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.8 US - Market size and forecast 2021-2026
• Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.9 China - Market size and forecast 2021-2026
• Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.10 Germany - Market size and forecast 2021-2026
• Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.11 UK - Market size and forecast 2021-2026
• Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 7.12 Japan - Market size and forecast 2021-2026
• Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 83: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 84: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 85: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 86: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 87: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 88: Matrix on vendor position and classification

• 10.3 Artsana Spa 
• Exhibit 89: Artsana Spa - Overview
• Exhibit 90: Artsana Spa - Product / Service
• Exhibit 91: Artsana Spa - Key offerings

• 10.4 Babisil Products Co. Ltd. 
• Exhibit 92: Babisil Products Co. Ltd. - Overview
• Exhibit 93: Babisil Products Co. Ltd. - Product / Service
• Exhibit 94: Babisil Products Co. Ltd. - Key offerings

• 10.5 California Baby 
• Exhibit 95: California Baby - Overview
• Exhibit 96: California Baby - Product / Service
• Exhibit 97: California Baby - Key offerings

• 10.6 Colgate Palmolive Co. 
• Exhibit 98: Colgate Palmolive Co. - Overview
• Exhibit 99: Colgate Palmolive Co. - Business segments
• Exhibit 100: Colgate Palmolive Co. - Key offerings
• Exhibit 101: Colgate Palmolive Co. - Segment focus

• 10.7 Himalaya Global Holdings Ltd. 
• Exhibit 102: Himalaya Global Holdings Ltd. - Overview
• Exhibit 103: Himalaya Global Holdings Ltd. - Product / Service
• Exhibit 104: Himalaya Global Holdings Ltd. - Key offerings

• 10.8 Johnson and Johnson 
• Exhibit 105: Johnson and Johnson - Overview
• Exhibit 106: Johnson and Johnson - Business segments
• Exhibit 107: Johnson and Johnson - Key news
• Exhibit 108: Johnson and Johnson - Key offerings
• Exhibit 109: Johnson and Johnson - Segment focus

• 10.9 Kimberly-Clark Corp. 
• Exhibit 110: Kimberly-Clark Corp. - Overview
• Exhibit 111: Kimberly-Clark Corp. - Business segments
• Exhibit 112: Kimberly-Clark Corp. - Key news
• Exhibit 113: Kimberly-Clark Corp. - Key offerings
• Exhibit 114: Kimberly-Clark Corp. - Segment focus

• 10.10 Sebapharma GmbH and Co. KG 
• Exhibit 115: Sebapharma GmbH and Co. KG - Overview
• Exhibit 116: Sebapharma GmbH and Co. KG - Product / Service
• Exhibit 117: Sebapharma GmbH and Co. KG - Key offerings

• 10.11 The Procter and Gamble Co. 
• Exhibit 118: The Procter and Gamble Co. - Overview
• Exhibit 119: The Procter and Gamble Co. - Business segments
• Exhibit 120: The Procter and Gamble Co. - Key offerings
• Exhibit 121: The Procter and Gamble Co. - Segment focus

• 10.12 Unilever PLC 
• Exhibit 122: Unilever PLC - Overview
• Exhibit 123: Unilever PLC - Business segments
• Exhibit 124: Unilever PLC - Key news
• Exhibit 125: Unilever PLC - Key offerings
• Exhibit 126: Unilever PLC - Segment focus

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 127: Inclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 128: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 129: Research methodology
• Exhibit 130: Validation techniques employed for market sizing
• Exhibit 131: Information sources

• 11.5 List of abbreviations 
• Exhibit 132: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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