BabyCenter® Announces Relationship With World-Renowned Photographer Anne Geddes

SAN FRANCISCO, Oct. 11 /PRNewswire/ -- BabyCenter®, the #1 pregnancy and parenting destination worldwide, is proud to announce its association with internationally acclaimed photographer Anne Geddes and to bring her incredible new collection of images to moms around the world. The BabyCenter Community, based in 22 markets across the globe, is made up of women who are passionate about the brand and their families, and very much in tune with Anne Geddes and her work.

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"I am pleased to open this special relationship with BabyCenter and to have an opportunity to converse personally with the women in the BabyCenter Community," says Anne Geddes. "I appreciate BabyCenter's attention to nurturing and caring for our babies and children -- concerns very close to my heart, as well -- and look forward to joining this important dialogue. The ability to share so easily, exchange information, discuss common problems, and spread the good is such a wonderful aspect of the social networking available through BabyCenter."

As the exclusive online launch partner for Anne Geddes' latest book, Beginnings -- her beautiful compilation of more than 140 never-before-published photographs of newborns and nature -- BabyCenter has developed a global interactive experience, Magical Baby Photos. Sponsored by JOHNSON'S® Baby as a way to celebrate its commitment to babies globally, it features the artist and her heartwarming photography that has captivated moms for years. 

Included in the Magical Baby Photos experience will be video blogs created by Anne Geddes exclusively for BabyCenter. Anne invites you into her private studio to see where and how she makes her phenomenal photos. You'll go behind the scenes to meet her daughters and hear the fascinating stories behind her photos.  She'll also reveal news about her next book, focused on the beauty of pregnancy.

The BabyCenter Magical Baby Photos experience includes:

• An image gallery with new photos from Anne Geddes, exclusively on BabyCenter
• Photography tips from Anne Geddes on how moms can take great photos of their baby
• Exclusive Anne Geddes special edition avatars – unique profile pictures available only to BabyCenter moms for Community discussions
• Exclusive video blog of Anne Geddes speaking on a variety of topics, including her October book Beginnings and her upcoming pregnancy book, due out in 2012
• Behind-the-scenes video from Anne's photography shoots for Beginnings 
• Two user-generated slide shows in the BabyCenter Community: Memorable Mommy Moments and Amazing Newborn Photos
• An Anne Geddes group and photo club in the BabyCenter Community

"BabyCenter is honored to be working with Anne Geddes to share her stunning new photo collection with a new generation of moms. We both share a deep commitment to women and their babies, and it's a joy to join together to celebrate the magical journey of motherhood," says Linda Murray, BabyCenter editor in chief. "I know BabyCenter moms will melt when they see Anne's new work. She's the master of newborn photography, and she's even agreed to share some of her insider tips so we can all take better photos of our kids."

About BabyCenter® LLC

BabyCenter® is the voice of the 21st Century Mom® and modern motherhood.  It's the #1 pregnancy and parenting destination worldwide, reaching more than 8 million moms monthly in the U.S. and more than 20 million moms monthly in 22 markets from Australia to India to China.  In the United States, 7 in 10 babies born last year were BabyCenter babies. BabyCenter is the world's partner in parenting, providing moms everywhere with trusted advice from hundreds of experts around the globe, friendship with other moms like them, and support that's remarkably right at every stage of their child's development. BabyCenter also works with some of the world's most prominent brands and institutions to provide life-stage marketing solutions and a direct line to highly engaged moms. BabyCenter is a member of the Johnson & Johnson family of companies.

About Anne Geddes

Multiple New York Times and internationally bestselling author, Anne Geddes creates images that are boldly imaginative and iconic. Anne Geddes' award-winning books have sold nearly 19 million copies worldwide and have been translated into 24 languages. Her work is published in 83 countries. Anne and her husband, Kel Geddes, support philanthropic work built around their deeply held belief that every child must be protected, nurtured, and loved. Her website, annegeddes.com, attracts more than 2.5 million visitors yearly from more than 213 countries; and her blog, Facebook and Twitter pages bring her fans into her studio and life. For more information, please visit www.annegeddes.com.

SOURCE BabyCenter(R), LLC