BabyCenter® Announces Winners Of 2015 Moms' Picks Awards

SAN FRANCISCO, March 17, 2015 /PRNewswire/ -- BabyCenter®, the #1 pregnancy and parenting digital resource, today announced the winners of its annual Moms' Picks Awards, the best maternity, pregnancy, baby, and toddler products of the year according to the true experts: parents. Through an online voting event that generated nearly 120,000 votes across 24 categories, parents chose the best products based on their personal experiences.

According to BabyCenter's recent State of Modern Motherhood report, 90 percent of moms are very influenced by product reviews when purchasing baby and children's products. And more than half of moms say they rely on product recommendations from other parents when making everyday purchases. To find peer reviews, moms are visiting Amazon (68 percent) and retailer websites (63 percent) as well as the BabyCenter Community (53 percent) and BabyCenter Products & Gear channel (52 percent).

"Moms feel a tremendous amount of pressure to get every aspect of parenting right," said Linda Murray, BabyCenter Global Editor in Chief.  "Seventy-five percent of moms tell us it's important for them to be 'perfect,' and that's why they rely so much on the opinions of others. Moms want to check with their peers to make sure they're making the best decision for their child – and their wallet. We all want great products that work."

To quench moms' thirst for information, relieve some of their anxiety, and simplify the decision-making process, BabyCenter has created the ultimate parent-driven product-recommendation engine.

The 2015 Moms' Picks are:

To see all the winners, please visit: http://www.babycenter.com/baby-product-awards. For information on how BabyCenter Moms' Picks are chosen by parents, see http://www.babycenter.com/picks.

The 2015 Moms' Picks Awards are an annual feature of BabyCenter's Products & Gear channel, which features shopping lists, checklists, product recommendations, and buying guides. The channel is designed to simplify the shopping process and help parents feel more satisfied with their purchases. For more information, please visit the BabyCenter Products & Gear channel: http://www.babycenter.com/baby-products-and-gear.

About BabyCenter^® LLC
BabyCenter® is the voice of the 21st Century Mom® and modern motherhood. It's the #1 pregnancy and parenting digital destination worldwide, reaching more than 40 million moms monthly in 11 languages across 14 owned and operated properties from Australia to India to China. In the United States, 7 in 10 babies born last year were BabyCenter babies. BabyCenter is the world's partner in parenting, providing moms everywhere with trusted advice from hundreds of experts around the globe, friendship with other moms like them, and support that's remarkably right at every stage of their child's development. BabyCenter also works with some of the world's most prominent brands and institutions to provide life-stage marketing solutions and a direct line to highly engaged moms. BabyCenter has established a Global Giving Program and partners with esteemed organizations to help make motherhood safer for all women. BabyCenter is a member of the Johnson & Johnson family of companies.

SOURCE BabyCenter

Related Links

http://www.babycenter.com