BabyCenter® Launches Mission Motherhood™ Campaign

SAN FRANCISCO, Nov. 19, 2014 /PRNewswire/ -- BabyCenter®, the #1 pregnancy and parenting digital resource, today announced the launch of its Mission Motherhood™ campaign. For every download of its popular My Pregnancy Today app through December 2, the company will donate $1 to support moms in need (up to $100,000). The donation will be divided evenly among three of BabyCenter's inspiring maternal health partners: Every Mother Counts, Preeclampsia Foundation, and MAMA (Mobile Alliance for Maternal Action) to raise awareness of maternal health issues among the more than 40 million moms BabyCenter reaches around the globe monthly.

"At BabyCenter, our mission is moms, and we are passionate about improving maternal health on a global scale," said Colleen Hancock, BabyCenter Global Chief Operating Officer. "By matching downloads with dollars, expecting parents can truly make a difference in the lives of less fortunate families around the world. We know our moms want to give back, and Mission Motherhood empowers them to do so."  

Mission Motherhood is just one of BabyCenter's Global Giving initiatives. In addition to supporting maternal health organizations, BabyCenter develops mobile-optimized content to educate underserved populations with valuable pregnancy and parenting information that they would not otherwise be able to afford. BabyCenter's work with MAMA – of which BabyCenter is a founding partner – and Facebook's Internet.org app are two examples of this commitment.  

BabyCenter's My Pregnancy Today app guides expectant moms through their pregnancy journey, offering award-winning, medically reviewed health content; advice from obstetricians, midwives, nutritionists, and other experts; daily activities and reminders; and conversation and connection with other moms-to-be in BabyCenter's Community. The app also includes BUMPIE^™, a photo-journaling tool; a Kick Tracker tool to help expectant moms log their baby's movements; a registry checklist; and a baby product search.

The application has been downloaded by iPhone and Android users globally more than 12 million times and has more 5-star ratings than any other pregnancy app. BabyCenter's My Pregnancy Today app is available for free via the App Store and Google Play.

For more information on BabyCenter's continuing commitment to improving maternal health around the world, please visit http://www.babycenter.com/global-giving.  

About BabyCenter® LLC
BabyCenter® is the voice of the 21st Century Mom® and modern motherhood. It's the #1 pregnancy and parenting digital destination worldwide, reaching more than 40 million moms monthly in 11 languages across 14 owned and operated properties from Australia to India to China. In the United States, 7 in 10 babies born last year were BabyCenter babies. BabyCenter is the world's partner in parenting, providing moms everywhere with trusted advice from hundreds of experts around the globe, friendship with other moms like them, and support that's remarkably right at every stage of their child's development. BabyCenter also works with some of the world's most prominent brands and institutions to provide life-stage marketing solutions and a direct line to highly engaged moms. BabyCenter established a Global Giving Program and partners with esteemed organizations to help make motherhood safer for all women. BabyCenter is a member of the Johnson & Johnson family of companies.

SOURCE BabyCenter LLC

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