BabyFirst Launches September 30 On AT&T U-verse TV

LOS ANGELES, Sept. 26, 2013 /PRNewswire/ -- BabyFirst, the child development TV network devoted to delivering high-quality child development programming to tots and their parents, makes its debut on AT&T U-verse® TV Sept. 30.* Aaron Slator, President, Content and Advertising, AT&T, and Guy Oranim, Chief Executive Officer of BabyFirst made the announcement Thursday.

The award-winning network will be included in the U-family and U300 packages and above, reaching more than 3 million homes. It will be available on Channel 310 in Standard Definition.

The launch of BabyFirst on AT&T U-Verse brings the network's reach to 38 million homes in the U.S. BabyFirst airs in more than 35 countries.

"We are delighted to collaborate with AT&T U-verse, an innovative and fast growing TV operator, to bring BabyFirst programming to its subscribers nationwide," said Oranim.  "We commend the AT&T U-verse executive team for its appreciation of educational children's content and dedication to offering parents the variety and channel selection they seek."

Developed for babies, toddlers and parents, BabyFirst shows inspire a variety of developmental skills. BabyFirst focuses on the parent-child interaction. It has earned critical acclaim for its effectiveness in introducing growing children to the basic learning building blocks, including vocabulary, numbers, music, colors, art and much more.

"BabyFirst has built an impressive viewing audience of young families nationwide. We are pleased to offer this unique, high quality child development network to our AT&T U-verse subscribers," said Ryan Smith, Vice President, Content Acquisition, AT&T.

AT&T U-verse TV is the fastest growing TV provider in the U.S.** and U-verse is a nearly $12 billion annualized revenue stream in only seven years since its initial launch in 2006. AT&T U-verse TV was recently named Frost & Sullivan Video Company of the Year. For additional information on AT&T U-verse - or to find out if it's available in your area - visit www.att.com/u-verse.

Geographic and service restrictions apply to AT&T U-verse services. Call or go to www.att.com/u-verse to see if you qualify.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**Claim based on comparison of major TV providers' percentage growth in subscriber counts and national market share data as of 1Q2013.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation's fastest and most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV service with the AT&T U-verse^® brand. The company's suite of IP-based business communications services is one of the most advanced in the world.

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4G LTE speed claim based on national carriers' average 4G LTE download speeds. Reliability claim based on data transfer completion rates on nationwide 4G LTE networks. 4G LTE availability varies.

About BabyFirst:

BabyFirst is the leading baby-focused TV channel and new media company dedicated to delivering quality educational content to young children and their parents.  Working closely with an extensive network of renowned authorities in early childhood education and psychology, BabyFirst is a trusted, age-appropriate TV network, website and mobile app creator. The BabyFirst channel is currently available to more than 80 million households in 33 countries including the top five U.S. satellite and cable operators. BabyFirst's content is available in more than 38 million homes in the U.S. via basic packages on DIRECTV, Dish Network, Comcast and AT&T U-verse. For more information: www.babyfirsttv.com.

SOURCE AT&T Inc.