BabyFirst Teams With AT&T U-verse TV to Launch Interactive Child App Exclusive to AT&T U-verse Subscribers

DALLAS, May 8, 2014 /PRNewswire/ -- Kids love to draw pictures. Now, they'll be able to create images using an iPhone or iPad and see their creations come to life on the TV screen with BabyFirst's U-verse App for AT&T* U-verse® TV. BabyFirst and AT&T today announced the launch of this magical child development app exclusively for U-verse TV subscribers. 

BabyFirst's U-verse App is advanced and engaging, letting kids and their parents create their own TV experience. The app helps introduce growing children to colors, animals, shapes and enhances hand-eye coordination. It was developed by child development experts and professionally tested by a discerning clientele: babies and toddlers.

"We are excited to bring to AT&T U-verse families a truly state-of-the-art app that provides endless hours of interactive fun and imagination," said Guy Oranim, CEO of BabyFirst. "The app combines the most current technology with traditional creative activities. It makes watching BabyFirst on AT&T U-verse an extraordinary experience for children and parents alike."

The app features a wide array of animals, shapes, colors and objects from which babies and toddlers can select. With one simple touch, they can see their masterpiece instantly appear on the TV screen while tuned to BabyFirst.

Learn more about BabyFirst's U-verse App here.

"This is an exciting step in children's programming," said Stephen Rys, Vice President, Video Development, AT&T U-verse. "The addition of the BabyFirst App delivers a fun and educational interactive viewing opportunity exclusive to our subscribers. It's a great complement to the BabyFirst programming."

The BabyFirst App is easy to navigate and has two sections:

• The Activity Room, where children can create their own designs.
• Coloring Pages, where children can choose from several color and shape choices to get even more creative.

The BabyFirst Channel is available in the U-family and U300 packages and above on Channel 310 in Standard Definition. AT&T U-verse TV and High Speed Internet subscribers can access more information on the app by hitting the Go Interactive button on their TV remote and then navigating to the Mobile/Tablet section.

The AT&T BabyFirst's U-verse App is available for free from the App Store on iPhone and iPad or at www.AppStore.com. 

AT&T U-verse TV is the fastest growing TV provider in the U.S.** and U-verse is a nearly $14 billion annualized revenue stream in only seven years since its initial launch in 2006. AT&T U-verse TV was recently named Frost & Sullivan Video Company of the Year. For additional information on AT&T U-verse – or to find out if it's available in your area - visit www.att.com/u-verse.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**Claim based on comparison of major TV providers' percentage growth in subscriber counts and national market share data as of 4Q2013.

Geographic and service restrictions apply to AT&T U-verse services. Call or go to www.att.com/u-verse to see if you qualify.

BabyFirst's U- verse App: AT&T U-verse High Speed Internet service is required to connect a qualifying device to an AT&T U-verse receiver. Certain U-verse Enabled apps are offered by non-AT&T third parties, and those third-parties terms and conditions apply to the download and use of such apps.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation's most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV service with the AT&T U-verse^® brand. The company's suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/aboutus or follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Reliability claim based on data transfer completion rates on nationwide 4G LTE networks. 4G LTE availability varies.

About BabyFirst:
BabyFirst is the leading baby-focused TV channel and new media company dedicated to delivering quality educational content to young children and their parents.  Working closely with an extensive network of renowned authorities in early childhood education and psychology, BabyFirst is a trusted, age-appropriate TV network, website and mobile app creator. The BabyFirst channel is currently available to more than 80 million households in 33 countries including the top five U.S. satellite and cable operators. BabyFirst's content is available in more than 40 million homes in the US via basic packages on DIRECTV, Dish Network, and Comcast & AT&T U-verse. For more information: www.babyfirsttv.com.

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SOURCE AT&T Inc.