BABYLETTO EXPANDS RETAIL PRESENCE WITH NEW SHOWROOM AT SOUTH COAST COLLECTION IN ORANGE COUNTY

The Los Angeles-based nursery and kids' furniture brand, beloved by modern families, opens its second retail location in Costa Mesa

NEW YORK, Oct. 8, 2026 /PRNewswire/ -- Babyletto, the family-owned furniture brand founded and based in Los Angeles, today opens its second retail location at South Coast Collection (SOCO), the 292,000-square-foot luxury home furnishings and design center, in Costa Mesa, CA. The new showroom introduces a concierge-style shopping experience, with hands-on product and design guidance to help families furnish nurseries and kids' rooms that reflect their personal style.

The 4,500-square-foot location is Babyletto's largest showroom, featuring a broad assortment of the brand's best-selling nursery essentials alongside its newly launched kids' collection, as well as Babyletto x Nate Berkus, its first-ever designer collaboration. Together, these offerings are designed to grow with families, from the nursery to kids' rooms and beyond.

The store, designed by RDC, reflects Babyletto's modern aesthetic and features a dedicated Design Center where customers can explore wood finishes and upholstery swatches with Babyletto experts. Educational resources throughout the showroom highlight the brand's sustainably sourced materials and product certifications, helping parents make informed choices for their homes.

"Orange County is home to so many young and growing families, and SOCO brings together a community that values design," says Teddy Fong, Founder of Babyletto and CEO of Million Dollar Baby Co. "We want to be a resource for parents as they plan their children's rooms, giving them a place to see and feel the furniture, ask questions, connect with other parents and feel confident in their choices."

Beyond shopping and design guidance, the showroom will host events that bring local parents and the design community together.

Launched in 2009, Babyletto is part of Million Dollar Baby Co., established by Fong's parents in 1990. The brand has since sold more than 1 million cribs and now offers more than 100 modern nursery and kids' essentials at major retailers including Babylist, Crate & Kids, Pottery Barn Kids and Target. With more than 10,000 five-star reviews, Babyletto is the most registered and recommended baby furniture brand, known for pairing modern, design-forward silhouettes with a commitment to quality, safety and sustainability. That commitment extends across an assortment that includes GREENGUARD Gold Certified products, FSC Certified recliners and gliders, and GOTS Certified organic cotton crib sheets, swaddles and quilts.

Babyletto is located at 3323 Hyland Ave., Suite A, Costa Mesa, CA 92626, open daily from 11 a.m. to 6 p.m. For more information, visit babyletto.com.

About Babyletto
Babyletto inspires parents and children to express themselves in the nursery with stylish and versatile modern nursery and kids furniture that is well-made, consciously crafted, tested for safety and healthier for the home. For more than a decade Babyletto has designed the most awarded and recognized modern nursery furniture, like the best-selling Hudson Crib. These modern and thoughtful nursery and kids essentials – from cribs, dressers, bunk beds and playsets to seating and mattresses – feel like an extension of parents and kids' personal style and empower them to create beautiful and safe nurseries. Babyletto has earned a number of industry accolades, such as the Baby Innovation Awards, Cubby Nursery Awards, Good Housekeeping Parents Awards, Mom's Choice Awards, and The Everymom's Registry Awards, and has been featured in AD Clever, Best Products, Forbes, Good Housekeeping, POPSUGAR, The Everymom, and more. For more information, please visit www.babyletto.com,or @babyletto on Instagram and TikTok.

SOURCE Million Dollar Baby Co.