BACARDI® Rum Kicks Off the Untameable Tour at Governors Ball
The epic cross-country experience making stops at the nation's most iconic music destinations all summer long
CORAL GABLES, Fla., June 4, 2015 /PRNewswire/ -- BACARDI® rum, the world's best-selling and most awarded rum, kicks off the Untameable Tour this weekend at Governors Ball in New York City. The BACARDI Untameable Tour will combine the latest beats with killer cocktails to ignite the most passionate music fans in the bar, at music festivals and at the after-party.
With stops at the hottest festivals, coolest party scenes and notable musical landmarks, BACARDI rum will give fellow irrepressible spirits the opportunity to come along for the ride of a lifetime. The Untameable Tour makes its first stop at Governors Ball Music Festival in New York this weekend, where festival goers can arrive in style thanks to BACARDI in partnership with Uber. To opt for an "UNTAMEABLE" ride, Uber riders should use promo code "BACARDIVIP" when setting their pickup location, only available below 60th Street in New York City during Governors Ball weekend. A lucky few will be selected for a BACARDI worthy experience on Friday, June 5 – June 7 from noon – 6 p.m. EDT on the way to the Governors Ball ferry dock and from 10 p.m. – midnight EDT from ferry dock to the after party of their choice. After the last acts perform, the festivities will continue at venues across New York City brought to you by The Governors Ball After Dark presented by BACARDI Rum.
Following Governors Ball, the Untameable Tour will make stops across the country, where consumers can win a spot to join the next leg of the tour. Planned stops for the tour bus include the following, with more being added throughout the summer:
- Philadelphia, PA 6/12 – 6/13
- Boston, MA 6/18 – 6/19
- Milwaukee, WI 6/24 – 7/5
- Minneapolis, MN 7/11 – 7/12
- Horndel, NJ 7/19 – 7/20
- Chicago, IL 7/31 – 8/2
- Myrtle Beach, SC 8/10
- Orlando, FL 8/12 – 8/13
- Tampa, FL 8/16
"Music has always been a part of BACARDI rum's DNA – from Prohibition parties in Havana, Cuba in the 1920's. This year, we are excited to kick off Untameable Tour at Governors Ball to provide passionate music fans with an energizing festival experience that only BACARDI rum can deliver." Noted Arvind Krishnan, vice president and brand managing director, rum category at Bacardi U.S.A., Inc.
Through August 2015 BACARDI Tour Managers will be at select bar locations nationwide giving music fans the opportunity to engage with a virtual festival experience, sample iconic BACARDI cocktails and enter for a chance to join the tour. To learn more about the BACARDI Untameable Tour and to enter for a chance to join in at home, visit www.bacarditour.com.
About BACARDI Rums
In 1862, Bacardi revolutionized the spirits industry when founder Don Facundo Bacardi Masso began producing his remarkable light-bodied, smooth rum. The unique taste of BACARDI inspired cocktail pioneers to invent some of the world's most famous drink recipes including the Mojito, the Daiquiri, the Cuba Libre, the Pina Colada, and the Presidente. BACARDI Superior rum has won more than 550 awards for quality and taste making it the world's most awarded rum. Today, BACARDI is produced in Puerto Rico, following the production legacy set forth by Don Facundo Bacardi Masso – crafted in a five-step distillation process, mellowed in American white oak barrels, and filtered five times for unparalleled quality and smoothness. http://www.Bacardi.com
For additional information:
Amanda Greenfield
Zeno Group
212-299-8957 / [email protected]
LIVE PASSIONATELY. DRINK RESPONSIBLY.
BACARDI, BACARDI UNTAMEABLE AND THE BAT DEVICE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED
Photo - http://photos.prnewswire.com/prnh/20150604/220781
SOURCE BACARDI Rum
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