BACARDÍ® Rum Resurrects Halloween Icons Past and Present with the Crypt Keeper, HalloQUEEN Janelle Monáe's Wondaween and New Limited-Edition Ghost Bottle

From bringing the legendary Crypt Keeper back from the crypt to stepping inside the imaginative world of Janelle Monáe's Wondaween, BACARDÍ is celebrating the spooktacular creatures that make Halloween unforgettable

HAMILTON, Bermuda, Oct. 15, 2026 /PRNewswire/ -- This Halloween, BACARDÍ® Rum, is resurrecting creatures from the past and present, bringing together some of spooky season's most iconic characters alongside a few new faces. Leading the charge is the new limited-edition BACARDÍ Superior Ghost Bottle, a glow-in-the-dark collectible featuring a haunting ghost design and filled with iconic BACARDÍ Superior white rum.

Available nationwide, the limited-edition Ghost Bottle anchors BACARDÍ's 2026 Halloween programming, setting the stage for a frightfully fun month where music, entertainment and horror collide. From resurrecting the legendary Crypt Keeper for the 30th anniversary of AMC's FearFest, to returning as the Official Spirits Partner of Janelle Monáe's imaginative Wondaween Festival, to tapping UPROXX and horror icons across generations to create the ultimate Halloween party playbook, BACARDÍ is bringing the legends of Halloween past and present to life. Across every experience, music, cocktails and self-expression take center stage, proving that Halloween is better with a beat.

Whether celebrating the enduring legacy of a beloved '90s horror icon or spotlighting a new generation of Halloween characters, BACARDÍ is tapping into the nostalgia, imagination and playful spirit that make the season unlike any other. Rooted in the brand's Do What Moves You ethos, this year's Halloween programming invites fans to transform, express themselves and celebrate to their own beat.

"Halloween has always been a natural moment for BACARDÍ to shine - it's a celebration of creativity, transformation and self-expression, all things that are deeply connected to our Do What Moves You spirit," said Lisa Pfenning, Vice President of BACARDÍ in North America. "This year, we're bringing together icons from Halloween past and present, from welcoming the Crypt Keeper back into the spotlight to celebrating creative visionary Janelle Monáe's world of Wondaween, alongside new programming with UPROXX and our limited-edition Ghost Bottle. It's our way of bringing a little nostalgia, mischief and BACARDÍ energy to the season."

This year's Halloween lineup includes:

• The Crypt Keeper Returns for AMC's FearFest: BACARDÍ returns for its second year as presenting sponsor of AMC's FearFest, celebrating the event's 30th anniversary by welcoming the legendary Crypt Keeper back from the dead as the ultimate "ghost with the most" and this year's official host all month-long. Directed by special effects master Greg Nicotero (The Walking Dead) and featuring original Crypt Keeper voice actor John Kassir, the partnership brings the horror icon's signature humor and mischievous spirit to a new generation of fans through five custom vignettes featuring BACARDÍ Halloween cocktails. One new video will debut each week leading into Halloween across social, AMC+ and Shudder, bringing a dose of comedic levity to spooky season and welcoming the return of iconic Tales From the Crypt episodes on AMC and Shudder.
• UPROXX x BACARDÍ "Good Spirits": BACARDÍ is teaming up with UPROXX for Good Spirits, a Halloween content series featuring horror icons Freddy Prinze Jr. and Fairuza Balk, alongside Scream Queen Lauren LaVera, as they reveal the cocktails, music, traditions and memories behind their ultimate Halloween playbooks.
• HalloQUEEN Janelle Monáe Brings Wondaween's Creature Carnival to Life: BACARDÍ reunites with HalloQUEEN Janelle Monáe for a second year of Wondaween, where music, imagination and creativity are at the heart of the celebration. This year, Monáe is taking fans inside Creature Carnival, the next chapter of her ever-evolving Wondaween universe, promising an even bigger and more imaginative celebration filled with music, fantastical creatures and signature BACARDÍ cocktails. BACARDÍ will serve as the exclusive spirits sponsor of the Wondaween Festival on October 29, and a second Halloween celebration on October 31.

"Halloween has always been my favorite time of year because it gives us all permission to gather, transform, create, and step into the wildest parts of our imaginations," said Janelle Monáe. "Community, storytelling, costumes, and creativity are at the heart of Wondaween, and it was amazing building my Vampire Beach world together with BACARDÍ last year. So grab a cocktail and get ready - this year's theme is Creature Carnival. It's going to be bigger, bolder and even more imaginative than ever. I can't wait for everyone to see what we have in store."

Fans can also bring the BACARDÍ Halloween spirit home by mixing up seasonal cocktails made with BACARDÍ Superior, including the classic BACARDÍ Spookito and BACARDÍ & Cola, the perfect complement to the new limited-edition Ghost Bottle.

BACARDÍ Spookito
Ingredients:

• 1.5 oz BACARDÍ Superior
• 1 oz Lime Juice
• 0.5 Simple Syrup
• 0.25 oz Grenadine
• 8-10 Mint Leaves
• Top Soda Water

Method: Muddle mint with lime and syrup; add BACARDÍ and crushed ice. Stir gently to combine, then top with soda water. Drizzle grenadine over the top of the cocktail for a spooky effect and garnish with a mint sprig.

BACARDÍ & Cola
Ingredients:

• 1.5 oz BACARDÍ Superior
• Top Cola
• Lime Wedge

Method: Add BACARDÍ and cola to a highball glass. Stir gently to combine. Garnish with a lime wedge.

For more information, follow @bacardi on all social channels to stay in the loop for all things #Halloween.

About BACARDÍ® Rum – The World's Most Awarded Rum
In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world's most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ El Presidente. BACARDÍ rum is the world's most awarded spirit, with more than 1000 awards for quality, taste and innovation. Today, BACARDÍ rum is made mainly in Puerto Rico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. www.BACARDÍ.com

The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

LIVE PASSIONATELY. DRINK RESPONSIBLY.

©2026 BACARDÍ AND THE BAT DEVICE ARE TRADEMARKS.

Media Contact:
BACARDÍ Team
[email protected]

SOURCE Bacardi U.S.A., Inc.