BACARDI(R) -- World's Most Awarded Rum -- Tops 300 Awards

Milestone achievement comes as The New York Times proclaims BACARDI® 8 as 'the ring of true rum authority'

Jan 14, 2010, 06:00 ET from BACARDI

CORAL GABLES, Fla., Jan. 14 /PRNewswire/ -- BACARDI® rum, the world's favorite and best-selling premium rum now tops 300 awards -- sustaining its title and position of "the world's most awarded rum."  This highlights the Bacardi commitment and dedication to producing a range of rums of exceptional quality and great taste.

Bacardi has a well documented history of superior rum-making since its founding in 1862 in Santiago de Cuba when Don Facundo Bacardi Masso revolutionized the spirits industry by creating the world's first light-bodied rums and flavored rums.  For nearly 150 years, through seven generations of Don Facundo's descendants, Bacardi has focused on quality, taste and excellence. BACARDI rum has been recognized and awarded in sixteen countries around the world.

Some of the recent accolades the BACARDI rum portfolio has secured include the top awards at the World Spirits Awards in Bad Kleinkirchheim, Austria; the Monde Selection in Brussels; the International Wine & Spirit in London; and the International Review of Spirits in Chicago.

In addition to these awards, BACARDI 8 rum just received critical acclaim in The New York Times. The New York Times spirits panel pronounced BACARDI 8 as having "the ring of true rum authority" and declared, "...the Bacardi was our best value."

Because of its exceptional taste and quality, BACARDI rum was chosen for the creation of some of the world's most loved and timeless cocktails.  The Mojito was created with BACARDI® Superior rum in 1862; The Daiquiri was created with BACARDI Superior in 1898. The Cuba Libre -- BACARDI® Gold rum and COCA-COLA® -- was first mixed in 1900, and the original Pina Colada was made with BACARDI Superior in 1922.  For nearly a century and a half, BACARDI rum has been at the heart of making great tasting cocktails.

With BACARDI rum you will find consistency in taste and quality all over the world as it is specifically blended to the same flavor profile no matter where it is enjoyed.

BACARDI -- the most awarded rum in the world.

About BACARDI Rums

In 1862, in Santiago de Cuba, Bacardi revolutionized the spirits industry when founder Don Facundo Bacardi Masso began producing his remarkable light-bodied, smooth rum – BACARDI, the world's favorite premium rum brand.  Today, BACARDI Rum is produced in multiple locations including Puerto Rico and Mexico, following the production legacy set forth by Don Facundo.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI®  rum, the world's favorite and best-selling premium rum, as well as the world's most awarded premium rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands.


For additional information:

Cortney Silverman, Senior Account Executive

CORBIN-HILLMAN COMMUNICATIONS

(212) 246-3586 / Cortney@corbinpr.com


Joe Gerbino, Senior Manager, Corporate Communications & Public Relations

Bacardi U.S.A., Inc.

(786) 264-8421 / jgerbino@bacardi.com


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www.Bacardi.com

©2010 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., CORAL GABLES, FL. RUM-40% ALC.BY VOL.; FLAVORED RUM - 35% ALC. BY VOL.

SOURCE BACARDI



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