BACARDI(R) Infuses Spring and Summer With Innovative New Flavor: Introducing BACARDI(R) TORCHED CHERRY(TM) Flavored Rum

CORAL GABLES, Fla., April 8 /PRNewswire/ -- Just in time for spring and summer entertaining, BACARDI® – the world's favorite and best-selling premium rum and the world's most awarded rum– introduces its latest flavor innovation, BACARDI® TORCHED CHERRY™. Combining the rich, bold taste of Barbados cherries with the light, smooth infusion of Torch Plant aloe, BACARDI TORCHED CHERRY flavored rum is a refreshing spirit with a distinguished taste. Furthering the brand's long-term commitment to providing the best offerings of premium rums, BACARDI TORCHED CHERRY follows the successful introduction in 2009 of BACARDI® DRAGON BERRY™.

An innovator in the spirits industry for more than a century, BACARDI is the first brand to introduce this flavor profile to its rums. Torch Plant aloe is a succulent, nectar-rich ingredient indigenous to South Africa. It pairs ideally with Barbados cherries, also known as Acerola, a fruit that has recently received considerable attention for its versatility and sweet, robust flavor.

"In the fast-changing world of flavors our goal is to meet consumers' needs for popular flavors that deliver an exotic twist at an accessible price," said Gordon Chisholm, Brand Director, BACARDI Flavored Rums. "Building on the enormous success of last year's BACARDI DRAGON BERRY introduction, BACARDI TORCHED CHERRY delivers infusion-based and industry-first flavor combinations and is a fresh, dynamic spirit that can be enjoyed alone or in a variety of cocktails."

BACARDI TORCHED CHERRY flavored rum mixes perfectly with Coca-Cola® for a Cherry flavored Coke with a contemporary flair. The combination of Barbados cherries and Torch Plant Aloe can also be mixed with lemonade for a great-tasting cocktail. BACARDI TORCHED CHERRY can also be enjoyed in a wide range of specialty cocktails that include: Torched Pom Berry, paired with pomegranate syrup and garnished with a sugar rim; Cherry Storm, which combines pineapple and cranberry juice; and Burnt Berry, pomegranate juice and Sprite®, garnished with a maraschino cherry.  

For additional recipes explore the free BACARDI® Flavors Cocktail Application for the iPhone and iPod Touch available at Apple iTunes. Users (21+) can tap and explore popular cocktails, local listings for bars, liquor stores and taxis – all on their mobile device. Consumers can also text 65579 with the subject TORCH to receive a new BACARDI TORCHED CHERRY recipe on a monthly basis for 12 months.

BACARDI TORCHED CHERRY packaging features a unique label with a bold cherry design and premium packaging that emphasizes the exceptional look and taste of these tropical ingredients. With a suggested retail price of $13.99 for a 750–ml bottle, the 35% alcohol-by-volume rum also comes in 50ml., 200-ml., 375-ml., 1-liter and 1.75-liter sizes. BACARDI TORCHED CHERRY joins other celebrated flavored rums such as BACARDI® LIMON™, the best-selling citrus flavored rum in the world, BACARDI® O™, BACARDI®COCONUT™; BACARDI®RAZZ™; BACARDI® BIG APPLE™, BACARDI® GRAND MELON™, BACARDI® PEACH RED™ and BACARDI® DRAGON BERRY.

The launch will be supported nationally with print advertising, digital, off-premise POS and public relations. This Barbados cherry rum infused with Torch Plant Aloe will be available nationwide beginning in April 2010. For more information, please visit www.BACARDI.com or visit the BACARDI TORCHED CHERRY Facebook page and become a fan for additional recipes and more.

About BACARDI Rums

In 1862 BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi began producing his remarkable light-bodied, smooth rum – BACARDI, the world's favorite premium rum brand. Today, BACARDI rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo – crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the import, sales and marketing arm of one of the world's leading wine and spirits producers. Bacardi U.S.A. boasts a brand portfolio of some of the most recognized and top-selling spirits in the United States including: BACARDI® rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; CAZADORES® blue agave tequila, the top-selling premium tequila worldwide; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands.

ENJOY RESPONSIBLY.

www.bacardiflavors.com  

©2010 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI AND COMPANY LIMITED. BACARDI U.S.A., INC., CORAL GABLES, FL. RUM SPECIALTIES-EACH 35% ALC. BY VOL.

SOURCE BACARDI