BACK FOR AN ENCORE! ON THE ROCKS™ PREMIUM COCKTAILS RETURNS AS THE OFFICIAL COCKTAIL OF THE AMERICAN MUSIC AWARDS TO DEBUT NEW CAMPAIGN

The bartender-created brand introduced "Make it a Cocktail" during the live broadcast from Las Vegas 

NEW YORK, May 29, 2025 /PRNewswire/ -- On The Rocks™ Premium Cocktails proudly returned for a second consecutive year as the official cocktail of the American Music Awards, cementing its place at the center of music and culture's most unforgettable celebrations. Hitting all the right notes at The World's Largest Fan-Voted Award Show, the brand served up signature style, headline-worthy sips and effortless sophistication for a night to remember. Broadcast live from the all-new Fontainebleau Las Vegas on May 26, the American Music Awards delivered a night of star power and unforgettable moments, with On The Rocks™ as the signature serve.

As the nominees took to the red carpet, On The Rocks™ took over the palatial BleauLive Theater lobby to serve up bartender-created cocktails to fans and stars alike. Backstage, Dylan Efron popped and poured an On The Rocks™ Margarita and toasted with the On The Rocks™ Old Fashioned. These exclusive behind-the-scenes moments aired during the broadcast, with Dylan showing viewers at home how to "Make it a Cocktail."

• Take a look at Dylan's BTS content @otrcocktails.

"The American Music Awards are all about celebrating the moments that bring people together—and that's exactly what On The Rocks™ is created to do," said Carol Robert, managing director, U.S. ready–to-drink at Suntory Global Spirits. "The AMAs honor musical achievement just as our bartender-created cocktails showcase the craft of exceptional mixology."

With the new "Make it a Cocktail" campaign making its debut during the live broadcast, On The Rocks™ aims to encourage consumers to elevate their moments by choosing a bartender-created On The Rocks™ in situations traditionally dominated by beer or wine, disrupting conventional drink narratives. In the series, the brand showcases individuals breaking away from the pack in a variety of circumstances to inspire the viewer to Make it a Cocktail? next time they are choosing a drink.

• View the campaign videos here.

For additional information about On The Rocks™, please visit www.ontherockscocktails.com or follow the brand on Facebook and Instagram.

About On The Rocks™ Premium Cocktails
On The Rocks™ Premium Cocktails was founded in 2015 when a group of restaurateurs and award-winning bartenders left the world of fine dining and embarked upon creating a line of craft-made ready-to-serve bottled cocktails using only the most premium natural ingredients – from recipe to manufacturing. The founders pioneered in experiences and places where a bartender was not available, and elevated beverage options in settings where convenience is in demand.

On The Rocks™ Cocktails established itself early in the field with premium collaborations in the airline and hotel industries. Life doesn't wait for the bar; some moments call for a complex drink in an unconventional setting. On The Rocks™ Premium Cocktails was created to rise to your occasion and bring the bar to you. On The Rocks™ Cocktails are currently available nationwide in nine popular bottled expressions including The Cosmopolitan, Margarita, Old Fashioned, The Espresso Martini, The Jalapeño Pineapple Margarita, The Strawberry Daiquiri, The Mai Tai, The Aviation, and The Manhattan. Limited releases include The Lemon Drop Martini, The Spiced Pear Whiskey Sour, and The Blue Hawaiian. On The Rocks™ Cocktails also includes a range of three sparkling canned cocktails, including the Sparkling Lime Margarita, Mango & Mint Mojito and Cucumber & Lemongrass Mule.

About Suntory Global Spirits: As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

SOURCE On The Rocks Cocktails