Back of the House, Inc. selects VoicePlug as their Strategic Voice AI Partner across restaurant brands, including Super Duper Burgers

SAN FRANCISCO, June 18, 2025 /PRNewswire/ -- VoicePlug, a leading Voice AI provider for restaurants, has been selected by Back of the House, Inc., the acclaimed restaurant group founded by Adriano Paganini. The partnership brings VoicePlug's advanced conversational AI solutions to flagship brands including Super Duper Burgers, with plans to extend across the entire Back of the House portfolio.

Back of the House chose VoicePlug for its ability to manage complex restaurant interactions, integrate seamlessly with systems, and enhance guest experiences while improving operations.

"We've always looked to push the boundaries of how technology can elevate the guest experience without compromising on hospitality," said Adriano Paganini, Founder and CEO of Back of the House. "VoicePlug stood out among AI providers with its deep understanding of restaurant workflows and a practical, elegant solution to some of our biggest challenges."

VoicePlug automates voice interactions across phone, drive-thru, kiosk, and mobile, enabling staff to focus on hospitality and guests to receive consistent, prompt service.

"We're honored to be chosen by Adriano and the Back of the House—a group that's known for pushing culinary and service innovation," said Jay Ruparel, CEO of VoicePlug. "This partnership reflects our shared vision of blending high-touch hospitality with intelligent automation."

The initial rollout will begin with Super Duper Burgers, a beloved Bay Area burger brand known for its high-quality ingredients, sustainability, and local charm.

"Super Duper is all about fast, quality service with heart," said Edmondo Sarti, CEO. "VoicePlug's AI lets us handle more orders without losing the personal touch. It's a smarter, better way to serve our guests."

This partnership marks VoicePlug's continued growth as forward-thinking brands adopt conversational AI to meet evolving guest expectations and boost efficiency.

About Back of the House
Back of the House, Inc., founded by Adriano Paganini, operates standout Bay Area brands including Super Duper Burgers, Beretta, and Delarosa. Super Duper Burgers is a fast-growing chain offering high-quality, sustainable burgers in a welcoming, community-centered setting

About VoicePlug
VoicePlug is a leading Voice AI company transforming guest interactions for restaurants. built to handle the unique complexity of restaurant conversations by - powering voice ordering across phone, drive-thru, kiosks, and more. VoicePlug enables restaurants to increase speed of service, reduce labor strain, and enhance guest satisfaction.

Media Contact
Pooja Khara
VoicePlug AI
[email protected]

SOURCE VoicePlug AI