Back-to-School Snacking Gets a Reality Check with Crispy Green's Health Over Hype™ Campaign

Crispy Fruit^™ Delivers Simplicity, Transparency, and Real Nutrition in a Snack Market Full of Empty Promises

FAIRFIELD, N.J., Aug. 6, 2025 /PRNewswire/ -- As parents gear up for the back-to-school rush, many are finding themselves stuck in the snack aisle wondering: What's actually healthy for my kids?

Crispy Green^® is stepping in with its new Health Over Hype^™ campaign—an initiative that cuts through misleading labels and buzzwords to remind families that real, wholesome food doesn't need flashy marketing. At the heart of the campaign is Crispy Fruit^™, the brand's top-selling line of freeze-dried fruit snacks made with just one ingredient: 100% pure fruit. No added sugar. No preservatives. No nonsense.

"In a world filled with overprocessed snacks and confusing health claims, Crispy Fruit^™ is a smart, feel-good choice parents can trust," says Mia Syn, MS, RDN, nationally recognized dietitian and campaign partner. "Parents today are more label-savvy than ever, but even they can feel overwhelmed. Crispy Green makes it simple: real fruit, nothing added."

Why Parents Love Crispy Fruit^™

• 100% Pure Fruit – No additives, preservatives, or artificial anything
• Naturally Sweet & Crunchy – A kid-approved texture and taste
• Shelf-Stable & Portable – Great for lunchboxes, backpacks, and after-school snacks
• Nut-Free & Plant-Based – Safe for schools and allergy-sensitive households
• Snack-Sized & Convenient – Individually packed for grab-and-go ease

Snack Smarter: Explore the Back-to-School Hub

As part of the campaign, Crispy Green has partnered with Mia Syn to launch a Back-to-School Resource Hub—a go-to destination filled with practical tools to help parents make smarter snack choices and separate health from hype.

Resources include:

• Real-world tips from Crispy Green parents
• A downloadable S.N.A.C.K.-cronym guide for navigating snack labels
• Snack-packing advice from retail dietitians
• A fun Health vs. Hype quiz game for parents to test their snacking knowledge
• Product locator and store finder for Crispy Fruit^™

Limited-Time Seasonal Offer: Try the Crispy Fruit^™ Trial Pack

New to Crispy Fruit^™? Just in time for back-to-school, Crispy Green is offering a seasonal Trial Pack featuring four fan-favorite flavors—Strawberry, Mango, Apple, and Pineapple—each in a kid-friendly snack pouch. It's a flavorful way for families to taste the difference real fruit can make.

Available for a limited time only, the Crispy Fruit^™ Trial Pack is available nationwide in Whole Foods Market Stores (nationwide), Albertsons/Safeway (Mid-Atlantic), Fareway Stores (Midwest) grocery stores, and online at crispygreen.com/.

About Crispy Green^®
Crispy Green^® has provided families with healthy snacks to fuel their active lifestyles for more than 20 years and is committed to Using Food as a Force for Good^®. Crispy Green^® delivers 100% pure fruit Crispy Fruit^™ as a grab-and-go snack that satisfies and energizes without sacrificing taste while adding more fruit to their diet.

Founded in 2004 and headquartered in Fairfield, N.J., Crispy Fruit^™ is the top-selling freeze-dried fruit snack in the U.S. The category-leading Crispy Fruit^™ line of 100% pure, freeze-dried fruit is made from only the finest, non-GMO fruits with no added sugar (*not a reduced calorie food).

Contact:
Reneé Hewitt 
Crispy Green
917.965.8712
[email protected] 

SOURCE Crispy Green