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Baidu y Microsoft unen fuerzas en la nube inteligente para desarrollar la conducción autónoma
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Microsoft Corp.

Jul 18, 2017, 14:40 ET

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REDMOND, Washington, 18 de julio de 2017 /PRNewswire/ -- Microsoft Corp. y Baidu Inc. (NASDAQ: BIDU) anunciaron hoy planes de asociarse para asumir el desarrollo técnico y la adopción de la conducción autónoma en todo el mundo. Como integrante de la alianza Apollo, Microsoft brindará escala global para Apollo fuera de china con la nube Microsoft Azure.

"Estamos muy entusiasmados con esta asociación con Baidu para dar un paso gigantesco para ayudar a los fabricantes y proveedores de automotores a cumplir totalmente la promesa de la conducción autónoma", comenta Kevin Dallas, vicepresidente corporativo de Microsoft. "Los vehículos de hoy ya tienen un nivel de sofisticación impresionante en su capacidad para captar datos. Al aplicar nuestra inteligencia artificial de nube global, el aprendizaje automático y capacidades profundas de red neural a esos datos, podemos acelerar el trabajo que ya se está haciendo para que los vehículos autónomos sean más seguros".

Según McKinsey, hasta el 15% de los automóviles nuevos vendidos en 2030 serán totalmente autónomos,1 lo cual promueve la necesidad de un ecosistema de socios que colaboren en apoyo de un objetivo común. Apollo, anunciada por Baidu en abril de este año, es una plataforma abierta que ofrece una solución integral segura y confiable que apoya las prestaciones y funciones principales de un vehículo autónomo. El proyecto, nombrado así en homenaje al histórico programa de alunizaje para ilustrar su escala y complejidad, consiste en servicios en la nube, una pila de software abierto y plataformas de hardware y vehículos de referencia. Más de 50 socios de una amplia gama de sectores se han unido a la alianza Apollo, entre ellos, el proveedor de servicios de navegación y mapas TomTom, los proveedores de primer nivel Bosch y Continental, y la principal plataforma de servicios de transporte "ride-hailing" del sudeste asiático, Grab.

"Estamos felices de tener a Microsoft como parte de la alianza Apollo. Nuestro objetivo con Apollo es ofrecer a la industria automotriz una poderosa plataforma abierta para promover el objetivo de los vehículos autónomos", dice Ya-Qin Zhang, presidente de Baidu. "Al utilizar Azure, nuestros socios fuera de China tendrán acceso a una nube pública confiable y segura que les permitirá centrarse en la innovación, en vez de tener que desarrollar su propia infraestructura basada en la nube".

Microsoft ya ha estado trabajando con líderes de la industria automotriz para ayudar a los fabricantes a asimilar inmensos volúmenes de datos de sensores y uso de vehículos conectados y aplicar esos datos para ofrecer inteligencia procesable. Compañías como BMW, Ford, Renault-Nissan, Toyota y Volvo están usando o han anunciado planes de adoptar la tecnología de nube inteligente de Microsoft para ayudar con servicios como la asistencia en la conducción, el mantenimiento predictivo y los medios controlados por voz.

Como parte de su asociación, Baidu y Microsoft planean explorar oportunidades de ofrecer soluciones de vehículos conectados y experiencias únicas para el usuario que apunten a transformar digitalmente la industria de la conducción autónoma.

Acerca de Baidu

Baidu, Inc. es el principal motor de búsqueda de Internet en idioma chino. Su objetivo es simplificar para los usuarios y las empresas, por medio de la tecnología, un mundo complicado. Las ADS de Baidu cotizan en el NASDAQ Global Select Market bajo el símbolo "BIDU". En la actualidad, diez ADS representan una acción ordinaria de Clase A.

Acerca de Microsoft

Microsoft (Nasdaq "MSFT" @microsoft) es la principal plataforma y compañía de productividad para el mundo basado en la movilidad y en la nube. Su misión es capacitar a cada persona y cada organización del planeta para que pueda hacer más.

1 http://www.mckinsey.com/~/media/mckinsey/industries/high%20tech/our%20insights/disruptive%20trends%20that%20will%20transform%20the%20auto%20industry/auto%202030%20report%20jan%202016.ashx

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