BELLEVUE, Wash., Sept. 12, 2011 /PRNewswire/ -- Balance Financial, a financial software and services company, unveiled a new customer engagement offering for Registered Investment Advisors (RIAs). The new service is designed to help RIAs offer family office services to affluent clients in a high tech, low cost manner.
Balance combines a white-labeled client / advisor portal with account aggregation, document storage, CRM tools and the ability to work with Balance Certified Pro bookkeepers for additional custom reporting and bill payment services.
"RIAs operate in an increasingly competitive and commoditized industry. Engaging with customers and providing value added services and support is crucial to attracting and retaining clients. The problem has worsened due to recent increases in regulation and a diminished view of financial services overall by many consumers. Working with Balance gives RIAs a new service offering to attract and retain clients while improving operations, customer engagement and client reporting," said Balance CEO Devin Miller.
The program has been in private beta for several months with RIAs from around the country. Balance is primarily targeting the 18,000 or so RIA firms in the US serving roughly 5.5 million affluent Americans. These firms typically offer asset management and long term financial planning services.
"Balance helps RIAs expand their current service offerings to include more day to day support of financial chores such as expense tracking, document storage, bill payment and other basic tasks. Advisors get a white-labeled family office portal that gives clients and advisors the ability to interact, store documents and review cash flow and expense reports. Clients can also choose to have a Balance Certified Bookkeeper assist with daily financial chores such as creating custom spending reports and bill payment," said Miller.
Balance Family Office starts at $199 per month with additional fees for dedicated professional bookkeepers, custom reporting and bill payment. Advisors can either license Balance software to deliver services with in house staff or Balance can also provide every end client with a dedicated bookkeeper to manage financial chores for the client and the firm.
About Balance Financial
Balance (http://www.balancefinancial.com) is an affordable luxury service experience for individuals and families looking for an alternative for managing personal financial chores. Every client receives a dedicated Personal Bookkeeper who uses purpose built technology to manage your finances for you. Balance Personal Bookkeepers assist in managing client mail, bill pay services, a personal budget, expense tracking and filing, all to a client's unique specifications using integrated personal finance software and process automation technology. Balance software is available to consumers and financial professionals in the U.S. in partnership with technology providers Wells Fargo, ORCC and Yodlee.
SOURCE Balance Financial