Bandai Invites You to Blast Off to Tamagotchi Paradise

The latest device from the pioneering virtual pet brand is a whole new perspective on the classic Tamagotchi play pattern, with a special Zoom dial bringing nurturing from cell to space and a Tamagotchi Planet featuring more than 50,000 new characters

Paradise is now on-sale on Amazon US & Canada, HEB, EB Games and other specialty stores, and rolling out soon to other retailers like Walmart, Barnes & Noble and Macy's

IRVINE, Calif., Aug. 5, 2025 /PRNewswire/ - Ever since Tamagotchi pets appeared on Earth in 1996, hundreds of thousands of these adorable characters have found loving homes with humans. For the first time ever, Tamagotchi Paradise – the next device in the brand's rich history – will take fans on an interstellar journey, where the quintessential Tamagotchi play gives birth not only to a beloved new character…but an entire Tamagotchi Planet! The device has an MSRP of $44.99 and is now on-sale in North America at retailers including Amazon US and Canada, HEB, EB Games and other specialty stores, and rolling out soon at Walmart, Barnes & Noble, and Macy's.

Paradise uniquely features a zoom dial on the side of the device, which allows players to zoom in and out on their gameplay, allowing users to experience the world of Tamagotchi from both macro and micro perspectives. Zoom in close and get a look at your Tamagotchi character's cell composition! Zoom all the way out and discover the new Tamagotchi Planet that grows into Paradise as you nurture your character at the Planet level.

Paradise marks a new era for the brand. The telescopic device reimagines how fans care for their virtual companions. Players will cultivate their Tamagotchi character through generations, shaping its growth based on how they care for it. With 12 unique species to nurture, the possibilities are endless, including over 50,000 potential characters that can be created based on genetic traits passed down from its "parents."

"With the launch of this device, we are redefining the Tamagotchi experience by offering a groundbreaking level of interactivity that allows users to engage with their Tamagotchi characters in ways never before imagined," said Tara Badie, Bandai Namco Toys & Collectibles America, Senior Director Brand Strategy. "From zooming in to observe their growth to cultivating an entire planet, Tamagotchi Paradise takes the beloved franchise to new heights and promises to deliver an unmatched sense of joy and discovery for each of our fans."

A New Planet, A New Adventure

The story behind Tamagotchi Paradise begins with the creation of a Tamagotchi Planet, born from the overwhelming love and care displayed by fans for decades worldwide. This planet, which originated from an egg that exploded with joy, now serves as the foundation for a new adventure with more than 50,000 Tamagotchi characters. Players are responsible for nurturing this newborn world, helping it grow into a flourishing paradise, while caring for the Tamagotchi characters that call it home.

Users will have the opportunity to raise their Tamagotchi character in one of three distinct fields, each with its own unique traits, while cultivating a flourishing world that will develop based on the care provided. As you nurture your character, it will grow into one of 12 different species. But, the adventure doesn't stop there! Tamagotchi Paradise features over 50 adult characters to discover, with the potential for even more surprises, including an unidentified Tamagotchi character that fans will be eager to uncover.

A New Way to Interact: Zoom in for Deeper Connections

The innovative zoom dial is one of the key features that sets Tamagotchi Paradise apart from any of the previous Tamagotchi devices. This unique dial allows players to magnify their view of the Tamagotchi world, bringing them closer to their characters in ways that were never before possible. As your Tamagotchi character grows, you can adjust the magnification to see them at different stages of development, from their tiny beginnings to their full adult forms. Every interaction is filled with depth, making the experience feel incredibly personal and immersive.

The device comes with three stunning shell designs for users to choose: Pink Land, Blue Water, and Purple Sky—each representing a different aspect of the expansive Tamagotchi Planet.

From New Tamagotchi Planet to Tamagotchi Paradise

The ultimate goal of Tamagotchi Paradise is to develop your Tamagotchi Planet into a magnificent Paradise. The more love and attention you give to your Tamagotchi character, the more the world around them grows and flourishes. With multiple species to raise, environments to explore, and the ever-expanding Tamagotchi world to discover, the possibilities are endless.

With its exciting features, stunning visuals, and immersive nurturing play, Tamagotchi Paradise promises to be the ultimate Tamagotchi experience.

For the latest updates, visit tamagotchi-official.com, follow @tamagotchi_us on social media, and subscribe to @TamagotchiFriendsUS on YouTube.

For more information and interview opportunities with Tara Badie, contact: 
Beacon Communications | www.beaconmediagrp.com on behalf of Bandai Namco Toys & Collectibles America Incorporated
Alyshia Kelly | [email protected] 

About Bandai Namco Toys & Collectibles America Inc.
Bandai Namco Toys & Collectibles America Inc. exists to share dreams, fun and inspiration with people around the world. Connecting people and societies in the enjoyment of uniquely entertaining products and services, we're working to create a brighter future for everyone. A leader in developing engaging, quality toys that capture children's and collector's imaginative spirit and provide endless "Fun For All into the Future," Bandai Namco Toys & Collectibles America Inc. is the manufacturer and master toy licensee of some of the most popular brands in children's toys, pop culture figures and interactive entertainment today. The Bandai Namco Toys & Collectibles America Inc. brand family includes PAC-MAN^®, Gundam, Anime Heroes^™, Bandai Hobby Model Kits, Tamashii Nations, DIGIMON^® and Tamagotchi^®, among other toys and hobby product lines. The company is headquartered in Irvine, California. Find out more about our expertise in connecting with kids in fun and fresh ways at www.bandai.com.

About Tamagotchi^®
Tamagotchi^® is the original virtual reality pet that has been capturing hearts around the world since its debut in 1996. A cultural icon that has grown with generations, Tamagotchi offers fans of all ages a fun, interactive experience where they can care for and connect with their digital companion anytime, anywhere. With a legacy of creativity and emotional connection, Tamagotchi continues to evolve with new features, styles, and technology, bringing timeless play to life in fresh and exciting ways. Part of the Bandai Namco Toys & Collectibles America Inc. brand family, Tamagotchi represents the company's mission to deliver "Fun For All into the Future." Learn more and discover the world of Tamagotchi at www.tamagotchi-official.com.

SOURCE Bandai Namco Toys & Collectibles America Inc.