BankMobile Announces Appointment Of Dawn Melesko As Director Of Social Media

WYOMISSING, Pa., Sept. 8, 2014 /PRNewswire/ -- BankMobile, a division of Customers Bank, which is offering a purely mobile and tablet banking platform has today announced the appointment of Dawn Melesko as Director of Social Media.

Melesko joins the company ahead of the official launch in order to assist Chief Strategy Officer, Luvleen Sidhu, with marketing efforts. A passionate and experienced marketer with over seven years' experience in social media marketing, Melesko has launched several brands into the social media space, and will now utilize her experience to help launch the effortless banking products at BankMobile. 

"We are simply delighted that Dawn has joined the revolution we call BankMobile," said Luvleen Sidhu, Chief Strategy Officer for BankMobile. "She has an unparalleled energy and an unmatched creativity. These are qualities that are essential to our marketing efforts, which make her a truly welcome addition."

Previously as a Vice President for Social Media at Webster Bank, Melesko spearheaded their launch into social media, which received national recognition from the Corporate Executive Board and the ICBA. Melesko shared her experience in developing and leading a social media customer service team as a featured panelist at the Argyle Executive Forum's Leadership in Social Media Customer Service, and helped local business owners learn how to manage their online community and develop content at two Connecticut Business Expos during her tenure at Webster Bank.

Previously as Social Media Director for GO media, Melesko was responsible for launching and maintaining social media presence for several clients, spanning multiple industries, including prominent educational facilities and athletic programs, hospitality organizations and lifestyle companies.

"I am thrilled to bring my passion and experience in social media marketing to the BankMobile team in order to help launch an innovative mobile banking experience designed to financially empower our customer's lives," says Melesko.

She will be speaking in New York City on November 5, 2014 for Argyle Executive Forum's Leadership in Customer Care, and on November 6, 2014 for Advanced Learning Institute's Executive Digital Marketing Conference.

You can follow Dawn on Twitter @DawnMelesko, or connect with her on LinkedIn.

About BankMobile: Established in 2014, BankMobile is a division of Customers Bank. Based in Wyomissing, Pa, BankMobile will engage in traditional banking through a fully mobile platform. Customers Bank is a Federal Reserve regulated and FDIC insured commercial Bank. Customers Bancorp is the bank holding company for Customers Bank. BankMobile will be an independent operating Digital Banking Division of Customers Bank and hence also of Customers Bancorp. For more information, please visit www.customersbank.com.

About Customers Bancorp, Inc. and Customers Bank
Customers Bancorp, Inc. is a bank holding company in Wyomissing, Pa., engaged in banking and related businesses through its subsidiary, Customers Bank. Customers Bank is a community-based, full-service bank with assets of $5 billion. A member of the Federal Reserve System and deposits insured by the Federal Deposit Insurance Corporation ("FDIC"), Customers Bank is an equal housing lender that provides a full range of banking services to small- and medium-sized businesses, professionals, individuals and families through offices in Pennsylvania, New York, Rhode Island, Massachusetts, New Jersey, and Northern Virginia. Committed to fostering customer loyalty, Customers Bank uses a High Tech/High Touch strategy that includes use of industry-leading technology to provide customers better access to their money, as well as a continually expanding portfolio of loans to small businesses, multi-family projects, mortgage companies and consumers. BankMobile, a division of Customers Bank, is a purely mobile banking platform scheduled to launch late summer 2014.

Customers Bancorp, Inc. is listed on the NASDAQ exchange under the symbol CUBI. Additional information about Customers Bancorp, Inc. can be found on the company's website, www.customersbank.com.

SOURCE BankMobile