Barneys New York To Launch "The High End" Luxury Cannabis Lifestyle Shop in Beverly Hills Flagship and Barneys.com
Opening in March, "The High End" features an exclusive partnership with luxe cannabis brand Beboe, and a wide selection of luxury accessories and wellness products
NEW YORK, Feb. 11, 2019 /PRNewswire/ -- Barneys New York, the luxury specialty retailer, today announced that it will open "The High End", making it the first major retailer to launch a luxury cannabis lifestyle and wellness concept shop. The High End will open in Barneys New York's Beverly Hills flagship in March, featuring an exclusive partnership with upscale cannabis company Beboe, and an extensive selection of accessories and lifestyle products. Select accessories featured in The High End will also be available on Barneys.com. Barneys New York plans to expand The High End to additional locations in the near future.
"Barneys New York has always been at the forefront of shifts in culture and lifestyle, and cannabis is no exception," said Daniella Vitale, Chief Executive Officer & President, Barneys New York. "Many of our customers have made cannabis a part of their lifestyle, and The High End caters to their needs with extraordinary products and service they experience in every facet of Barneys New York."
The High End will offer a unique range of elevated wellness products across home, beauty, jewelry, and more, along with an exclusive collaboration with cannabis brand Beboe. The concept shop will feature rare and exclusive items made especially for The High End, including rolling papers from Devambez, horn lighters from Lorenzi Milano, leather ashtrays and lighters from Giobagnara, ashtrays from Laboratorio Pesaro, gold rolling papers from Shine, storage boxes from Ginger Brown, and custom-made blown glass pipes from Caleb Siemmon. The shop will also feature jewelry and accessory items ranging from sterling silver pastille dispensers to grinder necklaces from Good Art HLYWD, Martine Ali, Brent Neale, Hoorsenbuhs, Carole Shashona, Sorellina, R.O.E., M. Cohen, Miansai and Barton Perriera.
Additionally, The High End will offer a curation of vintage accessories including lighters, trays, cases and more. For relaxation and calming benefits, there will be a variety of CBD-infused beauty and scented products from brands like Saint Jane, Foria, Lab to Beauty, Flora and Bast, The Good Patch, Vertly, Body Vibes, Malin + Goetz, Heretic, and Boysmells. Customers can also purchase these products at Barneys.com.
Barneys New York is exclusively partnering with upscale cannabis company Beboe to introduce Barneys New York Beverly Hills customers to the brand's distinct offerings, including its thoughtfully designed vaporizer pens and pastilles, and CBD products. Partnering with Beboe co-founder Scott Campbell, the collaboration includes an exclusive special edition silver Beboe vaporizer pen in celebration of the project. Beboe has also partnered with premium cannabis lifestyle brand Sherbinskis to develop a new strain of cannabis. Customers who visit The High End can speak to Beboe representatives to learn more about its products, and purchase from Beboe through the white glove delivery service, Emjay.
"I'm so thrilled that cannabis culture has come so far that it can exist and feel perfectly at home in such a prestigious context as Barneys New York. Barneys has never been shy about pushing creative boundaries in retail, and it makes perfect sense that they would be the first to support and elevate cannabis to new levels," said Scott Campbell, co-founder, Beboe.
The High End will be located on the fifth floor of Barneys New York Beverly Hills. Barneys New York will continue to expand the offerings of the shop and offer new collaborations in the months following its launch.
ABOUT BARNEYS NEW YORK
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer renowned for having the most discerning edit from the world's top designers, including women's and men's ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Founded as a men's retailer in 1923 in downtown Manhattan, it became an international arbiter of high style for both women and men in the 1970s, renowned for discovering and developing new and innovative design talent. Today, Barneys New York operates flagship stores uptown on Madison Avenue and downtown in Chelsea in New York City, as well as additional flagships in Beverly Hills, Chicago, Seattle, Boston, San Francisco, and Las Vegas, along with a preeminent luxury online store, Barneys.com, as well as 14 other stores and outlets across the United States. For more information about Barneys New York, please visit www.Barneys.com and explore its luxury content site, The Window, for an insider's look into the Barneys world: a behind-the-scenes visit with exciting designers, fashion, events, and the Barneys team.
ABOUT BEBOE
Beboe is the Los Angeles-based leader in luxury cannabis. Founded in 2017 by friends and cannabis growers Scott Campbell and Clement Kwan, Beboe's mission is to destigmatize legal cannabis through heightened experience and education. With sleek packaging and social dosing, Beboe offers the sophisticated cannabis consumer an experience unlike any other on the market. In 2017, Beboe launched cannabis vaporizing pens and edible pastilles, each curated with a unique blend of THC and CBD. In Fall 2018, Beboe launched a CBD-only blend. Beboe. Each product is dosed to complement individualized social settings - ranging from afternoon tea to dinner parties to weddings - so cannabis can be safely and stylishly incorporated into every aspect of a lifestyle. In addition to developing quality-driven product, Beboe remains at the forefront of the industry through education and advocacy. Beboe is the inaugural brand from For Success Holding, a portfolio of cannabis brands co-founded by Campbell and Kwan in late 2014. For Success Holding endeavors to create a conglomerate of products, brands and experiences for today's cannabis consumer. Beboe THC/CBD blend products are sold through licensed distributors and delivery services throughout California and Colorado, and CBD products are available online and through select retailers. In 2019, Beboe entered into a definitive agreement to be acquired by Green Thumb Industries Inc. For more information, please visit www.beboe.com.
SOURCE Barneys New York
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